Founded in 1982 by Mike Ashley, Sports Direct International plc is a British retail group with over 500 stores worldwide. Sports Direct owns several large sporting brands and trades mainly under its brand name. Sports Direct also owns two other retailers, USC and Lillywhites. Some of the brands that the company owns include; Slazenger, Donnay, Dunlop, Kangol, Everlast, Lonsdale and Karrimor.
The company has over 11,000 employees working in its stores in the UK, Ireland, France, the Netherlands, Luxembourg, Belgium, Slovakia, Slovenia, Portugal and the Czech Republic. Sports Direct also has franchising agreements in the Middle East and South Africa.