Peacebird was founded in 1996 by Chen Xiao, an entrepreneur and fashion enthusiast. At first, it was a small clothing store in China Zhejiang Province. Over time, the brand has become a major Chinese fashion retail industry player.
Peacebird offers a wide range of apparel and fashion items including casual wear, sportswear, denim, accessories and footwear.
The bird is often associated with a youthful and fashionable aesthetic. Current fashion trends influence the brand's designs, often a mix of urban, street and casual styles.
Peacebird has an extensive retail presence in China with standalone stores, franchise outlets and in-shop stores in major cities and shopping districts.