Neiwai was founded in 2012 by Liu Xiaolu. The brand name, "NEIWAI," is a combination of two Chinese words, "nei" (内), meaning "inside," and "wai" (外), meaning "outside". This name reflects the brand's focus on comfort and style.
Neiwai specializes in the design and manufacture of intimate and leisure wear. The product range includes bras, panties, loungewear, sleepwear and activewear. NEIWAI is known for its focus on comfort, fit, and minimalist design.
NEIWAI is recognized for its commitment to an inclusive approach in the lingerie industry. The brand offers various sizes for different body types and promotes body positivity and self-confidence.
Although based in China, NEIWAI is expanding its presence internationally. The brand's products are available through its online store, which caters to customers in different countries. NEIWAI has also opened physical stores in China, attracting a global audience through e-commerce platforms.