JNBY was founded in 1994 by Zhang Jie, who is often credited with revolutionizing the Chinese fashion industry. The brand's name, Just Naturally Be Yourself, reflects its encouraging individuality and self-expression ethos.
JNBY is known for its commitment to simplicity, comfort and modernity. Its designs often feature clean lines, neutral colors and an emphasis on versatile, easy-to-wear pieces. The brand encourages customers to embrace their unique style and individuality.
Product range: JNBY offers a wide range of apparel and accessories for men and women. The brand's collections span various categories including casual wear, formal attire, outerwear and accessories. The brand is known for its ability to create fashionable and functional clothing.
JNBY is known for its innovative and experimental designs. The brand often pushes the boundaries of traditional fashion and utilizes unconventional materials, shapes and textures. This willingness to innovate has set the company apart in the fashion industry.