Frederick's of Hollywood is a well-known retailer of women's underwear in the United States, with stores in many shopping malls across the USA. Following opening the first store on Hollywood Boulevard and offering lingerie to the United States, the company became an instant smash with many a winning Hollywood actress—the ones American women worshiped as their style symbols. It wasn't long before the company would transform the future of fashion.
More than 65 years later, Frederick's of Hollywood is still a leading initiator in apparel and has earned a renowned reputation for flattering women of all sizes with its individual take on affordable luxuries accented with a Hollywood flair.
Today, a progressive team of executives leads the company's retail and direct channels. Frederick's extraordinary legacy and its innovations have led the company to become one of the most known brand names in the world.