Buckle started as a men's clothing store in 1948 in Kearney, Nebraska. David Hirschfeld founded the first store and ran under the title "Mills Clothing." In 1967, a second store purchased and promoted under the name "Brass Buckle." At that point, the Company began selling more casual men's apparel, and by the early 1970s, Brass Buckle had formed into a denim-based store. In 1977, the Company introduced women's clothing. In 1991, Brass Buckle changed its name to The Buckle, and in 1992 the Company went public on the NASDAQ where it traded as BKLE. In 1997, The Buckle moved to the New York Stock Exchange where it now trades under the symbol, BKE.