Bosideng

Bosideng is the preeminent provider of down clothing in the People’s Republic of China (PRC), boasting an extensive network of 7,579 retail outlets. These outlets showcase a diverse range of down clothing under its six core brands: Bosideng, Snow Flying, Kangbo, Bengen (formerly known as Bingjie), Shuangyu, and Shangyu. 

In 2010, based on sales figures reported by the China Industrial Information Issuing Center (CIIIC), Bosideng, Snow Flying, Kangbo, and Bengen collectively secured a substantial market share of 36.7% within the PRC’s down clothing industry. Bosideng brand was the foremost down clothing brand in China for an impressive 16-year consecutive streak from 1995 to 2010, as corroborated by both CIIIC and the National Bureau of Statistics of China.