Agent Provocateur is a British lingerie retailer established by Serena Rees and Joseph Corre in 1994. Agent Provocateur has 30 stores in 13 countries and offers high-quality lingerie. The private equity firm 3i purchased 80% of the company for £60 million in 2007.
Apart from manufacturing lingerie, the company issued its signature fragrance under its brand “Agent Provocateur.” Since the release of its signature fragrance, the company has expanded its range to include more fragrances, including a selection of cosmetics and beauty products.
The company has outlets in many countries in Europe, like France, Spain, Italy, Germany, Austria, Switzerland, Czech Republic, Netherlands. Worldwide stores located in the USA, Moscow, Kazakhstan, Ukraine, UAE, Qatar, Kuwait, Lebanon, Hong Kong, China, Korea and Australia.