The Spanish company Inditex SA has announced its intention to bring the Pull&Bear trademark to the US market, mainly aimed at a youth audience. So far, everything is limited only to online sales, the company does not say anything about the possibility of opening offline stores. But the probability of this is quite high because Inditex already owns 94 Zara stores, three Massimo Dutti stores and one Bershka store in the USA.
The reason for the active promotion to the US market is the desire of Inditex to start offering its products in all markets of the world by the next year. The main goal is to become one of the world’s first fully global clothing companies. However, the struggle for the American buyer will not be easy. Pull&Bear will have to face such popular brands in the country as Abercrombie & Fitch Co., Hollister Co., Forever 21 and Brandy Melville, also youth-oriented.
The launch of Pull&Bear will mark the sales of a limited series of t-shirts with prints dedicated to the release of the third season of the popular TV series “Stranger Things” from Netflix Inc. Quite an unusual step, against the background of a very careful attitude Inditex to non-standard advertising campaigns.
Inditex SA (full name Industria de Diseño Textil, S.A.) has existed since 1985. Owns such famous brands as Zara, Zara Home, Bershka, Pull&Bear, Oysho, Uterque, Massimo Dutti, Stradivarius, Tempe, and Lefties. The products manufactured under them are represented in 7,300 stores that are located in 93 countries around the world. The company uses a unique business model, which is based on close interaction with consumers, the desire to get to know their wishes as deeply as possible. Coupled with an efficient production network, this allows Inditex to quickly create all-new fashionable clothes throughout the year. In some cases, from the creation of a model to its appearance on the counter, it can take as little as 15 days.
