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Privacy policy

Malls.com is a global media and analytics platform dedicated to retail, shopping centers, and commercial real estate. We are committed to protecting the privacy of our visitors and partners.


This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Information we collect

We collect minimal information necessary to operate and improve our website:

(a) Automatically collected technical data

When you visit Malls.com, our systems may automatically collect:

  • IP address and approximate location (country/city);

  • Device type, operating system, browser type, and screen resolution;

  • The data includes referring URLs, visited pages, and session duration.

  • Anonymous identifiers are stored in cookies or localStorage.

This information is non-personal and used solely for analytics, website performance, and content optimization.

(b) Information you voluntarily provide

If you fill out forms on our website (e.g., “Submit News,” “Contact Us,” or pop-up surveys), we may collect:

  • Your name, email address, company name, or message content;

  • Responses to survey questions or feedback fields.

2. How do we use the information?

We use the collected information to:

  • Analyze website traffic and improve user experience;

  • Personalize content and detect technical issues;

  • Respond to inquiries and partnership requests;

  • Prevent fraud and maintain website security.

We do not sell, rent, or trade your personal information to third parties.

3. Cookies and tracking technologies

We use cookies and similar technologies to:

  • Remember user preferences and session data;

  • Measure website performance and engagement;

  • Display location-relevant pop-ups or content.

You can control or delete cookies through your browser settings.

4. Third-party services we use

Malls.com integrates several trusted third-party services for analytics and functionality. Each of these services operates in compliance with GDPR and CCPA:

  • Cloudflare—website security, caching, and performance optimization.
    Privacy Policy

  • Microsoft Clarity—heatmaps and behavior analytics (anonymous session data).
    Privacy Statement

  • Google Analytics – aggregate traffic analytics and performance tracking.
    Privacy Policy

  • GetSiteControl—surveys and on-site engagement forms (optional visitor feedback).
    Privacy Policy

  • WP Rocket, Imagify, and other WordPress plugins—website caching and image optimization (no personal data stored).

Each of these services may use cookies or similar identifiers for its own functionality and comply with international data protection standards.

5. Data Storage and Security

All collected data is stored securely on encrypted servers hosted in the EU and/or the United States.
We retain data only for as long as necessary to fulfill the purposes described above.
We apply industry-standard safeguards, including HTTPS encryption and firewall protection via Cloudflare.

6. International Data Transfers

As Malls.com serves a global audience, information may be processed in different countries.
We ensure that appropriate legal safeguards protect any transfer of data outside the European Economic Area (EEA).

7. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your data;

  • Withdraw consent for data processing;

  • Request information about data usage.

To make such a request, don't hesitate to get in touch with us at the contact us page. We will respond within a reasonable timeframe in accordance with applicable laws.

8. Children’s Privacy

Our website is not intended for children under the age of 13.
We do not knowingly collect or store any personal information from minors.

9. Changes to This Policy

We may update this Privacy Policy periodically.
The updated version will always be available on this page with a revised “Last updated” date.

10. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact:

Malls.com Editorial Office