Zara is a Spanish apparel and accessories retailer located in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship brand of the Inditex group; they also own brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius, and Bershka.
It is declared that Zara needs just two weeks to develop new goods and get it to stores, matched to the six-month market average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the group preferred to invest a part of revenues in opening new stores instead. This has increased the idea of Zara as a fashion imitator company and low-cost products.
Zara was described by Louis Vuitton Fashion Director Daniel Piette as possibly the most innovative and devastating retailer in the world. Zara has also been named as a Spanish success story by CNN.