Yves Rocher was a French industrialist and politician, a businessman and founder of the cosmetics company that bears his name.
In 1959 he created in his home laboratory. The cream that he produced in this laboratory quickly gained popularity among residents of La Gacilly, a small town in the region of Brittany, where he lived and where he began the history of the brand. The first store was opened in Paris. From this point on the development of the brand gained momentum and soon it began to be recognized throughout France.
Yves Rocher's ambition was, however, make cosmetics available to all women, because in the seventies saw the expansion of the brand in Europe. The first one went to Belgium, then Switzerland, followed by the other countries of Western Europe. Today, Yves Rocher are present in 88 countries on five continents, and under their logo are more than 1,500 shops. In addition to shops, stationery products can be purchased at online stores and through mail order. One in three women in France is a client of the Yves Rocher brand.
For over twenty years, Yves Rocher beauty cares for Women. The first store in Poland was opened in Warsaw city in 1991 and quickly emerged after the next. Initially, the shops were localized in the largest Polish cities, then also appeared in smaller towns. Currently, on the Polish market operate 104 stores, and each year opens another.