Macy’s has revealed intended changes to combine its in-store and digital merchandising marketing teams.
Macy’s plans to add 150 employees to its San Francisco digital operation center and around 1500 at an Oklahoma fulfillment center.
It will reduce its in-store staff, open two new stores and close 14 stores. All these changes will also have an effect on Bloomingdale’s.
These massive changes are a clear indication of the effect of omnichannel sales in department stores.
Macy’s has stated that these plans are being done in a bid to remain ahead of the customer whilst they shop across different platforms and channels.
Its plan is to get rid of activities that are redundant and improve its response to market demand.
It plans to improve and increase fulfillment from its 800 plus Macy’s and Bloomingdale’s stores, along with its direct-to-consumer centers across five states.
Want to share your company’s latest updates, store openings, or partnerships?
The finalists of the prestigious international MAPIC Awards 2022 have been announced.
The closures will include department stores in Los Angeles; Fort Collins, Colorado; Oahu, Hawaii; and Gaithersburg, Maryland.
Comparable store sales at Market by Macy's and Bloomie's were up 8% and 12% for the year.
MixC Shenzhen Bay opens in Shenzhen’s Nanshan district, blending luxury retail, art, and lifestyle into one destination, redefining the Asian…
From Nike’s storytelling to IKEA’s precision and Glossier’s human tone—the best retail press releases don’t just announce, they connect.
From Gucci Garden to Amazon’s Just Walk Out, leading retailers turn stores into stages. Here’s why experience is now the…
