Omnichannel initiatives revealed by Macy’s

Macy’s has revealed intended changes to combine its in-store and digital merchandising marketing teams.

Macy’s  plans to add 150 employees to its San Francisco digital operation center and around 1500 at an Oklahoma fulfillment center.  

It will reduce its in-store staff, open two new stores and close 14 stores. All these changes will also have an effect on Bloomingdale’s.

These massive changes are a clear indication of the effect of omnichannel sales in department stores.  

Macy’s has stated that these plans are being done in a bid to remain ahead of the customer whilst they shop across different platforms and channels. 

Its plan is to get rid of activities that are redundant and improve its response to market demand.  

It plans to improve and increase fulfillment from its 800 plus Macy’s and Bloomingdale’s stores, along with its direct-to-consumer centers across five states.