The chain’s new department store, Nordstrom NYC, which will open to customers on October 24th in New York City, offers an unprecedented new level of service. In addition to a variety of services, specialized employees will be available to order snacks and beverages in retail spaces with a total area of about 30,000 square meters.
Hi-quality meals and drinks, including alcoholic beverages (only on some floors), will be served on real porcelain. They can be ordered in any of Nordstrom’s shops and boutiques and, interrupting the fitting of shoes or choice of handbags, have a burger snack and drink it with your favorite wine.
Representatives of the company say that they understand all the consequences of the fact that there will be food near expensive clothes and shoes. They are ready for a certain number of blouses dirty with sauce and shoes filled with wine but prepared to take such a risk. According to Vincent Rossetti, the company’s Vice President for Restaurant Operations, “This is the price of doing business.
The company does not consider the delivery of food inside shops as a business project; it is a means to attract customers. Also, tired visitors to the department store will be able to stay in it longer if they have a tasty snack, and thus make additional purchases in the stores.
A total of seven food and beverage combinations options will be available to customers to deliver directly to the stores. The menu includes chicken taco for $7, spaghetti with meatballs for $17.50, a burger with white cheddar aioli $16.50. Food will be delivered from several restaurants – cafe Bistro Verde, Italian restaurant Wolf, pizzeria Jeannie’s and others.
