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Zara To Install AR-Displays In 120 Stores



Inditex Group expects to attract more customers with the help of high technologies.
The Spanish Inditex Group, which owns the Zara brand, expects to attract more than 20- and 30-year-old customers to stores with the help of high technologies. 

Zara To Install AR-Displays In 120 Stores

In recent years, buyers of this age are increasingly buying online on Amazon, eBay, which negatively affects sales in the traditional retail network, the portal "Computer Review."

"In the retail sector, it's very rare to find companies," said Anne Critchlow of Societe Generale. However, at Inditex, things are going well, thanks to the speed with which fashion novelties get from the podium to the shelves of its stores.

On Tuesday, Inditex announced that since April 18, Zara Displays of Augmented Reality (AR) will be introduced in 120 Zara stores around the world. By bringing the smartphone to the sensor in the store or on the storefront, the visitor will not be able to buy a purchase. On the packaging of goods purchased online, AR-advertising of other clothing styles will be posted.

Let's add that this week. Amazon led to the lowest level of Zara profitability for the last 10 years.


DAY BEFORE YESTERDAY, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
DAY BEFORE YESTERDAY, Israel:
In Israel, a national quarantine begins to operate again from September 18, 2020.
DAY BEFORE YESTERDAY, Sweden:
Shoppers will select goods from different stores in the mall on one website and then pick them up conveniently.
Sep 17, 2020, Spain:
The outlet begins its countdown and fires the starting signal during the "Digital Lighting" event.
Sep 17, 2020, China:
Maison Martell officially opened L'Atelier Martell Shenzhen - a luxury boutique where you can taste and buy exclusive varieties of cognac.
Sep 17, 2020, USA:
The new retail store layout is expected to be very convenient for quickly and safely receiving online orders.
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