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Zara To Install AR-Displays In 120 Stores



Inditex Group expects to attract more customers with the help of high technologies.
The Spanish Inditex Group, which owns the Zara brand, expects to attract more than 20- and 30-year-old customers to stores with the help of high technologies. 

Zara To Install AR-Displays In 120 Stores

In recent years, buyers of this age are increasingly buying online on Amazon, eBay, which negatively affects sales in the traditional retail network, the portal "Computer Review."

"In the retail sector, it's very rare to find companies," said Anne Critchlow of Societe Generale. However, at Inditex, things are going well, thanks to the speed with which fashion novelties get from the podium to the shelves of its stores.

On Tuesday, Inditex announced that since April 18, Zara Displays of Augmented Reality (AR) will be introduced in 120 Zara stores around the world. By bringing the smartphone to the sensor in the store or on the storefront, the visitor will not be able to buy a purchase. On the packaging of goods purchased online, AR-advertising of other clothing styles will be posted.

Let's add that this week. Amazon led to the lowest level of Zara profitability for the last 10 years.


Mar 5, 2021, USA:
The release of FiftyFifty is timed to coincide with International Women's Day and is designed to challenge couples to be a frank yet casual conversation.
Mar 5, 2021, Spain:
The new buildings and renovations will result in a massive office space designed to attract new talent.
Mar 4, 2021, Spain:
Despite an earlier agreement to create new jobs, Inditex announced its intention to close more than 1,200 stores worldwide.
Mar 4, 2021, USA:

About 20 percent of the company's branded stores will close by the end of 2021 as it decides to focus more on developing online sales.
Mar 4, 2021, United Kingdom:
Shoppers will appreciate grocery shopping without cashiers and queues in the Amazon Fresh store in London.
Mar 3, 2021, USA:
The company's goal is to open new stores, renovate existing ones, and develop online retailing.
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