Inditex Group expects to attract more customers with the help of high technologies.The Spanish Inditex Group, which owns the Zara brand, expects to attract more than 20- and 30-year-old customers to stores with the help of high technologies.
In recent years, buyers of this age are increasingly buying online on Amazon, eBay, which negatively affects sales in the traditional retail network, the portal "Computer Review."
"In the retail sector, it's very rare to find companies," said Anne Critchlow of Societe Generale. However, at Inditex, things are going well, thanks to the speed with which fashion novelties get from the podium to the shelves of its stores.
On Tuesday, Inditex announced that since April 18, Zara Displays of Augmented Reality (AR) will be introduced in 120 Zara stores around the world. By bringing the smartphone to the sensor in the store or on the storefront, the visitor will not be able to buy a purchase. On the packaging of goods purchased online, AR-advertising of other clothing styles will be posted.
Let's add that this week. Amazon led to the lowest level of Zara profitability for the last 10 years.