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Zara To Install AR-Displays In 120 Stores



Inditex Group expects to attract more customers with the help of high technologies.
The Spanish Inditex Group, which owns the Zara brand, expects to attract more than 20- and 30-year-old customers to stores with the help of high technologies. 

Zara To Install AR-Displays In 120 Stores

In recent years, buyers of this age are increasingly buying online on Amazon, eBay, which negatively affects sales in the traditional retail network, the portal "Computer Review."

"In the retail sector, it's very rare to find companies," said Anne Critchlow of Societe Generale. However, at Inditex, things are going well, thanks to the speed with which fashion novelties get from the podium to the shelves of its stores.

On Tuesday, Inditex announced that since April 18, Zara Displays of Augmented Reality (AR) will be introduced in 120 Zara stores around the world. By bringing the smartphone to the sensor in the store or on the storefront, the visitor will not be able to buy a purchase. On the packaging of goods purchased online, AR-advertising of other clothing styles will be posted.

Let's add that this week. Amazon led to the lowest level of Zara profitability for the last 10 years.


YESTERDAY, USA:
The retailer is ready to invest in retail development in the U.S. market, which was hit by the crisis.
YESTERDAY, Spain:
Worldwide sales are recovering, both at retail and through online channels.
Sep 15, 2021, France:
The total area of the new retail space in the Madeleine area will be 724 square meters.
Sep 14, 2021, USA:
The 30-day subscription, which allows you to buy one taco a day, costs $5 and $10.
Sep 13, 2021, France:
The retailer counts losses due to delays in shipping goods across the border - products are returned to British warehouses spoiled.
Sep 13, 2021, Japan:
FamilMart expects to meet its plan to open 1,000 cashier-less stores by the end of 2024.
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