Zalando will open virtual dressing rooms



A European online retailer invests in technology to select the most accurate clothing size when buying online.
Zalando Fusion

An online clothing retailer Zalando has acquired a Swiss start-up Fision; all details of the deal have not yet been disclosed. The main product of the company is software for scanning the body and create virtual fitting rooms. 

Such a step is designed to help customers solve the problem that inevitably arises when buying clothes online - the inability to try on a thing before buying it. The body will be scanned by using the customer's smartphone camera. The resulting model will then be used in virtual dressing rooms, where the buyer will assess how this or that thing sits and find the right size. 

Of course, a virtual "putting on" a shoe or jacket will not compare with a real fitting and will not give the buyer a complete understanding of whether a thing fits him or her. However, this solution to buying at random is at a high risk of missing out on size. With the development of technology, such virtual fitting will become more and more convenient for consumers.

Such virtual fitting has become incredibly popular due to restrictions on physical store visits due to the pandemic. The new reality requires new approaches, and developers strive to meet as much demand in this rapidly developing niche as possible.

Scanning multiple body parameters will help to reduce the quantity of unsuitable clothing and the number of returns. It is also expected that creating such virtual fitting rooms will help establish closer communication with customers. It will increase loyalty by providing more comfortable shopping conditions and reducing the stress that inevitably arises during the purchase of clothing online.

More about shopping malls in Germany



YESTERDAY, United Arab Emirates:
With a rental area of 418,000 square meters, Deira Mall will be the largest in the Middle East.
YESTERDAY, USA:
While daily store attendance on Black Friday fell by 52%, online sales hit a new record.
YESTERDAY, USA:
Ascena will transfer Ann Taylor, LOFT, Lou & Grey, and Lane Bryant brands to Premium Apparel.
Nov 27, 2020, Turkey:
Qatar’s sovereign wealth fund has reached an agreement to purchase the shopping and entertainment center, İstinye Park.
Nov 26, 2020, USA:
One of the oldest department store chains in the U.S. planned the Thanksgiving procession with the coronavirus in mind.
Nov 26, 2020, Netherlands:
Amsterdam The Style Outlets opens with high occupancy and a curated mix of brands.
Friend
and Follow
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us