Find in the news:
BY COUNTRY

Wrangler to conquer the Chinese market



The owners of cult brand Wrangler have announced they're entering the fastest growing and promising market in the world.
Wrangler - Depositphotos

Kontoor Brands, Inc., which owns several well-known brands under which casual wear is produced, announced the famous Wrangler brand's launch for the Chinese market. The company expressed an interest in developing China back in 2019, as soon as it gained VF Corporation independence. And now, the first steps taken to do so have been revealed.

"One of Kontoor's main strategic priorities is to enter new markets and regions." The launch of our iconic Wrangler brand in China, one of the fastest-growing consumer markets in the world, is a critical step in that direction," said Scott Baxter, president, and CEO of Kontoor Brands. 

Wrangler's continued globalization illustrates Kontoor's commitment to accelerating its growth through new distribution channels and geographic regions. The brand's products are now available on Tmall, one of the largest marketplaces in China. The product launch was announced at Intersect, a multi-day consumer event.

Kontoor hopes that Wrangler, with its adventurous cowboy spirit optimism, will appeal to Chinese youth, as well as all young-at-heart consumers, regardless of their age. The company soon plans to develop and launch various innovative solutions that will allow them to promote the brand's clothing, which is considered one of the best in its class.

Photo credit: Depositphotos.

More about shopping malls in China



Jun 2, 2023, USA:
The company is also preparing to open seven new stores in China.
Jun 2, 2023, USA:
The brand alleges "counterfeiting, trademark infringement, unfair competition, dilution, and copyright infringement,"
Jun 2, 2023, USA:
Ikea integrates SCExpert platform into fulfillment centers and stores in more than 31 countries.
Jun 1, 2023, USA:
The 2,600-square-foot outlet is located in East Hampton, N.Y.
Jun 1, 2023, United Kingdom:
The tenth store in the new experimental concept opened in Henfield, West Sussex.
May 31, 2023, USA:
Sales of major brands continue to grow, despite the difficult economic situation.
Friend
and Follow
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us