Find in the news:
BY COUNTRY

Wrangler to conquer the Chinese market



The owners of cult brand Wrangler have announced they're entering the fastest growing and promising market in the world.
Wrangler - Depositphotos

Kontoor Brands, Inc., which owns several well-known brands under which casual wear is produced, announced the famous Wrangler brand's launch for the Chinese market. The company expressed an interest in developing China back in 2019, as soon as it gained VF Corporation independence. And now, the first steps taken to do so have been revealed.

"One of Kontoor's main strategic priorities is to enter new markets and regions." The launch of our iconic Wrangler brand in China, one of the fastest-growing consumer markets in the world, is a critical step in that direction," said Scott Baxter, president, and CEO of Kontoor Brands. 

Wrangler's continued globalization illustrates Kontoor's commitment to accelerating its growth through new distribution channels and geographic regions. The brand's products are now available on Tmall, one of the largest marketplaces in China. The product launch was announced at Intersect, a multi-day consumer event.

Kontoor hopes that Wrangler, with its adventurous cowboy spirit optimism, will appeal to Chinese youth, as well as all young-at-heart consumers, regardless of their age. The company soon plans to develop and launch various innovative solutions that will allow them to promote the brand's clothing, which is considered one of the best in its class.

Photo credit: Depositphotos.

More about shopping malls in China



TODAY, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
YESTERDAY:
Located on Broadwick Street in Soho, London.
DAY BEFORE YESTERDAY, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
Friend
and Follow
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us