Walmart has announced a partnership with Shopify, a platform dedicated to creating tools for online store management.
The agreement will allow Walmart to add 1,200 Shopify merchants to its marketplace by the end of this year. Thanks to this, Walmart.com visitors will have an even wider range of products available. In other words, the company is becoming more and more aggressive in the field of e-commerce, "stepping on the heels" of Amazon.
"This integration will allow proven Shopify merchants to seamlessly place their products on Walmart.com, giving Walmart customers access to a wider range of products," said Jeff Clements, vice president of Walmart Marketing, commenting on the event. He said working in this area has become a "strategic priority" for the company.
The news of the start of a partnership with Walmart has led to an increase in the value of Shopify shares by 5%.
In recent years, Walmart has taken several steps and made a number of acquisitions related to the development of e-commerce businesses, including website redesigns and the purchase of brands such as Bonobos and Modcloth. Most recently, a deal was also announced with ThredUp, a clothing resale project.
As a result, Walmart's online sales grew by 74% last quarter compared with last year. At the same time, sales from third-party manufacturers exceeded the volume of product sales that the company is engaged in independently.