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Walmart launches Walmart Realm - immersive digital shopping experience



Walmart has introduced an innovative digital shopping platform.

Walmart has introduced an innovative digital shopping platform called Walmart Realm, marking its entry into the immersive virtual store trend. This new platform aims to create a seamless connection between consumer inspiration and commerce, offering a unique and engaging shopping experience.

walmart_emperia.jpeg

Features of Walmart Realm

  • Influencer-Led Virtual Shops: Walmart Realm features three distinct digital environments curated by popular online creators:

    • Mai Phammy
    • Nava Rose
    • Makenzie and Malia
  • Themed Shopping Environments: Each virtual environment is themed to provide a distinctive shopping experience:

    • Y’allternative: A Western-themed environment
    • Go Chromatic: A metallic-themed environment
    • So Jelly: A sea-themed environment

    Shoppers can explore these environments and purchase home, fashion, and beauty products.

  • Gamification and Interactivity: The platform includes gamification elements that enhance user engagement. Shoppers can interact with products and participate in giveaways, adding a layer of fun and excitement to the shopping experience.

Development and Partnership

Walmart partnered with Emperia to develop the Walmart Realm digital store, leveraging Emperia's expertise in creating immersive virtual environments.



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