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Victoria's Secret opens its first store in India



The new futuristic space reflects Victoria's Secret's retail concept of the "store of the future".
Victoria's Secret

American lingerie brand Victoria's Secret is opening its first retail store in India, following the beauty and fashion boom the country has seen over the past few years. It is located in the Phoenix Palladium Mall in Mumbai and gives local customers access to all of the iconic brand's latest fashion collections.

The new futuristic space reflects Victoria's Secret's retail concept of the "store of the future," combining the online and physical shopping experience.

Victoria's Secret officially entered the Indian market with 2021, opening its online store with delivery nationwide. Meanwhile, the store's assortment was limited, selling only cosmetics and accessories.

In its first physical store the brand not only offers a complete lingerie collection, but also the latest technological innovations such as interactive changing rooms and a free "bra fittings" service, with the assistance of highly qualified consultants.

With the opening of its first store in India the American brand extends its geographic presence and strengthens its position in the Asian markets. Today the company's portfolio includes more than 1,350 stores worldwide.


Mar 24, 2024, China:
Apple's newest store in Shanghai opened on March 21.
Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
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