Find in the news:
BY COUNTRY

Victoria's Secret is abandoning malls and testing "stores of the future"



The iconic lingerie brand announced its intention to open three retail outlets with a new format this autumn.
Victoria's Secret

Victoria's Secret & Co.'s restructuring plans include separating the brand, which retailer L Brands own, into a separate company and opening stores positioned as brand new. It became known from a virtual presentation given to investors by the CEO of Victoria's Secret, Martin Waters. According to him, the testing of the three "stores of the future" will be held this fall.

One of the features of new outlets will be that most of them will be located outside of shopping malls. Of the three test stores, only one will be found on the territory of the mall, while the rest will be located in the busiest urban areas. It is stated that all of them will have a "modern and feminine" design, and the main emphasis will be placed on improving the quality of customer service. If the experiment goes well, in 2022, it will work another ten stores of the new format. Most of them will also be placed outside the malls.

Over the past year, Victoria's Secret has been reducing the number of stores owned by her, focusing all the attention on the most profitable, and they are planned to be restructured in the future. Stores will be made lighter; black fittings will be replaced by products in lighter shades and decorated with wood. Also, to avoid a negative image, the company will place their mannequins in standard and increase in size. 

On the other hand, the new approach involves moving away from malls, which have proven to be most vulnerable during the coronavirus pandemic. According to an official statement, about 26% of the brand's stores in North America are currently located in A-rated malls, which generate the most sales per square foot. Another 37% are in B-rated malls, 13% are in C-rated malls, and the remaining 24% are in other types of properties. Some other U.S. brands are following a similar strategy.

Photo credit: depositphotos.com.

More about shopping malls in the USA



TODAY, Hong Kong:
The opening of the North Face flagship in Hong Kong is the first tangible sign of a market recovery in the country.
YESTERDAY, USA:
The new store opens on the grounds of The Grove mall in Los Angeles.
DAY BEFORE YESTERDAY, Sweden:
In Elmhurst, Sweden, a man named Bengt has returned IKEA furniture that was manufactured almost 60 years ago.
DAY BEFORE YESTERDAY, USA:
On Thanksgiving, the U.S. retail foot traffic dropped more than 90 percent.
Nov 28, 2021, Philippines:
The new five-story IKEA store is located in Pasay, an urbanized suburb of Manila.
Nov 28, 2021, Australia:
The virtual site was created so that customers could "touch" and explore the brand's products.
Friend
and Follow
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us