British singer and designer Victoria Beckham has launched her lifestyle project for the American market.
British singer and designer Victoria Beckham will launch her lifestyle project on the American market. According to The Sun, Beckham has registered new trademarks Victoria Beckham and VB, which will be used to sell beauty and health products, as well as cosmetics and health care products.
Victoria also owns its brand Victoria Beckham Beauty, under which it produces decorative and care cosmetics. The products are developed together with Augustinus Bader. With the registration of new brands, the designer can repeat the success of Goop Gwyneth Paltrow, according to market participants. Her business is currently estimated at 200 million pounds.
"Beckham's fame and influence on the fashion world in the United States is enormous. "It is very likely that Victoria's new products will be successful and will provide her with access to international markets," commented a source on the market.
Image: Victoria Beckham - Depositphotos.