Mall of Scandinavia is located just 7 minutes from the city centre of Stockholm, and is now the largest shopping centre in Sweden.Representing an investment of €640m, Mall of Scandinavia has 101,048 sq m (1,087,672 sq ft) and embodies Unibail-Rodamco’s vision for the future of the shopping centre industry in the Nordics, and establishes a new benchmark for retail and leisure destinations in the region.
Its size is fitting for its coverage area that contains an indigenous population of about 1.57 million people within a 30-minutes-drive radius. Extend the radius to a 90-minutes-drive radius, and the population covered by the mall clocks at one-third of the entire Swedish population.
Accessing the mall is effortless, as it is strategically situated to be in direct link to major E4 and E18 highways. This is in addition to the massive infrastructural development that dots the surrounding environ, including new bridges and road networks.
Wingårdhs, Benoy and BAU (Byrån för Arkitektur & Urbanism) is the agency behind the marvel. Emphasis was made to create a synergy of premium retail, exhilarating leisure, and top-end add-on services within a jaw-dropping scenery for the ultimate shopping and recreational experience.
The design language of the Mall of Scandinavia is a fitting tripod of three distinct nodes — Water, Wind, and Earth. The grid consists of an outstanding Flagship Avenue, 240 meters in length; flanked by exciting shop fronts, 8 meters in height.
Together, the Mall of Scandinavia is home to 224 retail and leisure outlets. Amongst which are best brands of international repute — Zara, Victoria’s Secret, Tommy Hilfiger, Michael Kors, River Island, & Other Stories, and COS. In addition, the shopping center will welcome new entrants including Disney, LEGO, Pull&Bear, KIKO Milano, and Intimissimi.
Enlivening the shopping experience even more is The Designer GalleryTM. This is a virgin concept that doubles as an innovation incubator for Unibail-Rodamco. In this space, everything from the architecture to the brands offering their merchandise is carefully curated to give off the ultimate shopping appeal. It features groundbreaking pop-up stores taken up by exclusive brands like Reebok Pump Fury, Céline Sunglasses, and Kartell; completed by a lounge area; and bespoke set of services including the fascinating personal shopping team.
The Mall of Scandinavia transcends being only a boisterous shopping destination. It also offers an ecstatic dining experience with a mix of exclusive offerings and popular high-end offerings. The Mall of Scandinavia will roll out the red carpet for top-flight and internationally renowned French mineral water brand Evian. Evian will unveil its 2016 limited edition bottle with fashion design prodigy Alexander Wang exclusively at Mall of Scandinavia.
The shopping center also features a Dining Plaza with its one-of-a-kind Dining ExperienceTM Concept. Explore the expansive food and beverage area with exquisite restaurant outlets like Vapiano, Mangiardino, Indian Garden, and Caliente. Soak into leisure cinema viewing with Sweden’s first commercial IMAX screen multiplex cinema with up to 15 screens.
The Mall of Scandinavia with its high quality retail, dining, and retail outlets definitely dishes out that quality modern shopping experience that can be had all day without losing a tinge of excitement. Even better, it employs a load of technology and encompassing accessibility solutions to better the shopping experience. The mall has a 3,700-space parking lot with an innovative ‘smart’ parking system. The center infuses technology in high-end service delivery with electrifying solutions like the ‘Click & Services’ feature, a Smart Map, and a ‘Click & Eat’ feature on the website and mobile app of the mall.
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16 NOVEMBER 2015, Sweden