Under Armour launches its first loyalty program

The UA Rewards program is available online, via mobile app, Under Armour Brand House, and Factory House stores.

Under Armour announced the creation of its own loyalty program. Americans over 16 years old will be able to participate in it. The program will work only in the domestic market in the first stage.



The UA Rewards program is available online, via mobile app, Under Armour Brand House, and Factory House stores. It should also launch in Under Armour retail stores within a year.

According to the company's press office, program members can earn 5 points for every dollar spent and completing tasks in the brand's fitness app. Other options include early access to new products, special events and exclusive videos featuring Under Armour athletes and fitness experts.

According to Under Armour CEO Stephanie Linnartz, loyal Under Armour shoppers can accumulate loyalty rewards. "Our consumers are incredibly engaged with our brand and UA Rewards will enable a deeper connection, delivering the value and benefits they've been craving," she said.

Under Armour is an American sportswear company founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, USA. It specializes in the production of sportswear, footwear and accessories, as well as other products for fitness and sports activities.

Under Armour works on innovative technologies and materials to constantly improve its products. Today, Under Armour is a global company with products sold in many countries worldwide. Its protector logo has become a symbol of high performance and style in sports and active lifestyles.

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