Find in the news:
BY COUNTRY

Toys R Us Re-launches Stores After Bankruptcy



As part of its new development strategy, Toys R Us will open modern smaller format stores.
Toys R Us

Toys R Us, an American toy and children's goods retailer, has announced the opening of its first store since the company's bankruptcy in 2017. A kind of "Return" of the legendary brand will take place at the Garden State Plaza in Paramus, New Jersey. Another opening is scheduled for early December at The Gallery Mall in Houston. 

The bankruptcy petition of the largest toy seller in the USA was issued in September 2017. Initially, it was announced that 380 stores would be liquidated, but in the spring of 2018, it was announced that all 1750 stores of the retailer, including about 800 in the U.S., would be closed. The parent company that owns Toys R Us and Babies R Us is Tru Kids, which was established in early 2019. To restart the retail network this year, the company has teamed up with food giant Target. 

A supermarket of about 550 sq.m. will be opened in Paramus. According to the President and CEO of the company Richard Barry, it will be an interactive store, with a lot of digital impressions, which, at the same time, will preserve the details of the "good old" format. 

There will be about ten toy consultants working in the retail space to test products with children and their parents, as well as to help order online products from an expanded range. The assortment of the shop will be about 1500 items. Four key brands - Lego, Nintendo, Nerf, and Paw Patrol - will have expanded shopping areas with product testing capabilities. Small space in the store will be allocated for parties and themed events. 

In the future, Toys R Us plans to rent an average of 900-1000 sqm for stores. Currently, the retailer is looking for suitable sites for development. In 2020, the company is preparing to open ten stores in the U.S., including the launch of its flagship format in New York. The retailer's partner is the B8ta company, which owns premises in shopping malls (also cooperates with Macy's on launching pop-up stores), which helps Toys R Us to rent out space for the largest toy brands, as well as installs sensors and security cameras to assess customer behavior in stores.

More about shopping malls in the USA



TODAY:
The acquisition is expected to finalize by the end of 2024.
YESTERDAY:
Ariana Grande has been announced as the latest ambassador for Swarovski.
DAY BEFORE YESTERDAY:
The brand unveiled two significant retail landmarks in Paris.
Jul 15, 2024, USA:
The luxury brand has recently unveiled its latest retail venture.
Jul 12, 2024, India:
Crocs has entered into a strategic partnership with Apparel Group India.
Jul 11, 2024, USA:
Italian luxury brand Brioni has expanded its presence in Texas with the opening of a new store in Houston.
Friend
and Follow
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Westfield Garden State Plaza GLA:2 118 718 SF
ADDRESS: 1 Garden State Plaza, Paramus, NJ 07652
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us