Find in the news:
BY COUNTRY

Toys R Us CEO Has Big Revival Plans



The CEO has some big plans to spearhead a turnaround for the one-time powerhouse in the toy business.
In order for brick-and-mortar retailers to survive in today’s challenging environment, they need a few basic things at their disposal. Killer products help, as does a reason to go to the store itself. Additionally, it certainly helps to have someone at the helm that has a clear vision for where the company should be heading - and how it can get there. As Bloomberg reports, it sounds like Toys R Us may be finally checking off all of those boxes, and the CEO has some big plans to spearhead a turnaround for the one-time powerhouse in the toy business. 

Dave Brandon took over as CEO in July of 2015, and he’s visited 200 of the company’s locations since then. He’s made careful notes of things that need to be changed - empty or disorganized shelves, clearance racks that reek of a dollar store approach - and he knows that he has his work cut out for him. The company was targeted for a leveraged buyout by several financial heavyweights over a decade ago, and debt remains a huge issue. 

That’s not standing in the way of Brandon’s enthusiasm, and he knows that some crucial changes need to be made in order to successfully turn the company around.   

“The biggest change you are going to see over the next year is that we want to bring our toy stores to life. I want kids to be dragging their parents to our stores because they want to see what’s going on at Toys ‘R’ Us this weekend,” he says. 

TOY2.jpg

With that simple phrase, Brandon reveals that he’s in tune with a key tenet of success in today’s brick-and-mortar environment: the merging of shopping and experience. 

“I want kids to come in here and not know where to go next because there are so many things going on,” he adds. 

While the retailer remains at the top of the mind for children who are aware of its presence, there are plenty whose parents steer them away due to more attractive prices from retailers such as Amazon and Wal-mart. If Brandon can execute his vision of making the toy store visit more of an experience, those same parents may be more apt to take their little ones and recapture some of the magic they experienced in their youth, when a visit to a toy store alone was truly an event. 

Related shopping malls and stores:

More about shopping malls in the USA



DAY BEFORE YESTERDAY, China:
Zhuhai Wanda Commercial Management Group filed for an IPO on the Hong Kong Stock Exchange.
Oct 25, 2021, Finland:
Lippulaiva declared K-Supermarket, Prisma, Lidl, and Tokmanni as anchor tenants.
Oct 25, 2021, USA:
About 200 terminals to sell bitcoins were installed in stores operated by Walmart.
Oct 22, 2021, USA:
Cyber-sports arenas, basketball courts, and aquariums are replacing storefronts and retail spaces.
Oct 22, 2021, USA:
The video host will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event.
Oct 21, 2021, India:
Flagship stores at the mall include Diesel, Replay, Hugo Boss, Emporio Armani, and Paul Smith.
Friend
and Follow
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us