Find in the news:
BY COUNTRY

Toys R Us CEO Has Big Revival Plans



The CEO has some big plans to spearhead a turnaround for the one-time powerhouse in the toy business.
In order for brick-and-mortar retailers to survive in today’s challenging environment, they need a few basic things at their disposal. Killer products help, as does a reason to go to the store itself. Additionally, it certainly helps to have someone at the helm that has a clear vision for where the company should be heading - and how it can get there. As Bloomberg reports, it sounds like Toys R Us may be finally checking off all of those boxes, and the CEO has some big plans to spearhead a turnaround for the one-time powerhouse in the toy business. 

Dave Brandon took over as CEO in July of 2015, and he’s visited 200 of the company’s locations since then. He’s made careful notes of things that need to be changed - empty or disorganized shelves, clearance racks that reek of a dollar store approach - and he knows that he has his work cut out for him. The company was targeted for a leveraged buyout by several financial heavyweights over a decade ago, and debt remains a huge issue. 

That’s not standing in the way of Brandon’s enthusiasm, and he knows that some crucial changes need to be made in order to successfully turn the company around.   

“The biggest change you are going to see over the next year is that we want to bring our toy stores to life. I want kids to be dragging their parents to our stores because they want to see what’s going on at Toys ‘R’ Us this weekend,” he says. 

TOY2.jpg

With that simple phrase, Brandon reveals that he’s in tune with a key tenet of success in today’s brick-and-mortar environment: the merging of shopping and experience. 

“I want kids to come in here and not know where to go next because there are so many things going on,” he adds. 

While the retailer remains at the top of the mind for children who are aware of its presence, there are plenty whose parents steer them away due to more attractive prices from retailers such as Amazon and Wal-mart. If Brandon can execute his vision of making the toy store visit more of an experience, those same parents may be more apt to take their little ones and recapture some of the magic they experienced in their youth, when a visit to a toy store alone was truly an event. 

Related shopping malls and stores:

More about shopping malls in the USA



YESTERDAY, USA:
Brookfield Properties, one of the largest mall operators in the U.S., reduces 20% of its retail staff.
YESTERDAY, USA:
An American fashion company has to fire almost 4,000 employees to save money.
DAY BEFORE YESTERDAY, Japan:
The application, named StyleHint, will help you find fashion offers from brands including UNIQLO and GU.
Sep 21, 2020, China:
The Chinese online retail giant has officially introduced a logistics robot that will deliver goods to consumers.
Sep 21, 2020, USA:
The retailer's trademark will be called Free Assembly, under which customers will be able to buy clothes for both men and women.
Sep 18, 2020, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
Friend
and Follow
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us