U.S. luxury jewelry maker Tiffany & Co. opened its first flagship online store on the JD.com platform in China.
The marketplace became the brand's first and only online partner in the Middle Kingdom. The store offers nearly 1,000 products, including jewelry, diamond rings, home furnishings, and perfumes.
Exclusively on JD.com, the brand introduced the Return to Tiffany Lovestruck pendant, Time for Speed Race Car Clock, and other rare products to Chinese consumers. "We are thrilled to partner with Tiffany & Co. to bring its world-class luxury collection to our more than 588 million active users in China," commented JD.
It is no coincidence that Tiffany & Co. is launching its online store on one of China's leading online platforms. The local market is expected to reach the number-one spot in sales worldwide by 2025. This is a great chance for the U.S. company to expand its business in China and continue its digital transformation on a global scale.
Louis Vuitton, Dior, Bvlgari, Fendi, Celine, Loewe, Givenchy, Berluti, and Rimowa also previously opened online stores on JD.com. To the retail chain Tiffany & Co. The Tiffany & Co. retail chain in China today includes about 50 branded stores.
17 FEBRUARY 2023, China
Pharrell unveils Louis Vuitton's first digital collectible, valued at over $8,000
Footwear brand Kizik launches its first pop-up store in NYC 
Ingka Centres opens first meeting place in northwest China
Uniqlo opens a new flagship in central London
Adidas raises earnings guidance as sales exceed expectations
Central Group acquires German department store KaDeWe
Coach files trademark complaint against Old Navy 
Ingka opens unique culinary development in downtown San Francisco 
Amazon removes Just Walk Out tech from all of its stores in the US 
McDonald's to acquire franchised stores in Israel 
Meet Saluhall, the first plant-forward food hall in San Francisco