Starbucks is preparing to open the world's largest premium coffee shop with on-site roasting.
The coffee shop with a restaurant and an exclusive bar will open at the Magnificent Mile, one of the most prestigious streets near the city center, surrounded by the main tourist and shopping traffic. The grandiose Starbucks Reserve Roastery will occupy about 4000 square meters in a glass building at the corner of North Michigan Avenue and Erie Street.
Gordon Segal, the founder of Crate & Barrel, was involved in the design of the space for the opening of the coffee shop. In preparation for the launch, the company preserved numerous architectural details of the bright façade of the building, which was built in 1990. First announced two years ago, the opening of the flagship coffee house of the American giant will be one of the main events in the market. The scale of the coffee shop, which is being prepared for opening, is also confirmed by the fact that it will employ about 200 employees.
Starbucks Reserve Roastery will be located on four floors - on its territory there will be its roasting shop Reserve, interactive tours with the involvement of visitors in the process of roasting and making coffee, as well as serving unique drinks inspired by the culture and traditions of Chicago. The facility will include a full-format kitchen for making exclusive desserts, pizzas, and salads under the management of Italian bakery Princi.
While Starbucks keeps most of the details of the new project secret, but it is already known that in the evenings the new Chicago Reserve Roastery will serve specialty cocktails developed by local bartenders and mixologists. Thus, the coffee house will act as one of the attraction points for entertainment and city tour later in the day. The flagship Starbucks will be open from 7 a.m. to 11 p.m. on weekdays, and on Fridays and Saturdays, the doors of the coffee shop will be open until midnight.
Chicago will only be the sixth city on the Reserve Roastery map - Starbucks began to develop its uniquely scalable and experiential format with the opening of the first roasting shop in its native Seattle in 2014. Later such establishments opened their doors also in Milan, New York, Tokyo, and Shanghai. The company notes that currently they have no plans to open new Reserve Roastery, so the flagship establishment in Chicago may become the last in this particular format for Starbucks. The global network managed by the company today includes about 30 thousand coffee houses, more than 14 thousand of which are located in the USA.
16 SEPTEMBER 2019, USA