Find in the news:
BY COUNTRY

The Oldest American Toy Brand FAO Schwarz Goes to Europe



FAO Schwarz is entering European markets for the first time in its history.
FAO Schwarz

The new owners expect to make the brand internationally with the launch of the large-scale expansion. 

The first FAO Schwarz store was opened in Baltimore in 1862, and since 1870, the home for the brand is New York. The company twice initiated bankruptcy proceedings in 2003. Today the brand is owned by the ThreeSixty Group. The purchase of FAO Schwarz from Toys R Us was closed in 2016, shortly after the closure of the flagship store on Fifth Avenue. In autumn 2018, the new luxury store welcomed customers to Rockefeller Plaza, and on May 2019, it made its historic debut in the Chinese market. 

FAO Schwarz

In addition to the first store outside the U.S. in Beijing, FAO has opened a new sales space in London and is preparing to launch a large store in Dublin. In London, Selfridges is a partner, while in Dublin, Arnotts is planning to open the store. Both sites are interested in expanding their toy departments. 

Stores in London and Dublin, as well as all future international FAO flagships, will feature four key business cards for the famous New York store - a giant dance piano, a clock tower, a missile ship, and welcoming cavalrymen. 

The launch of the brand in the UK and Ireland is part of ThreeSixty Group's five-year plan to create an international network of FAO Schwarz, which will include 12 to 15 flagship stores around the world. Earlier, in partnership with retailer Hudson News, the company began opening small shops selling toys and sweets at U.S. airports. 

Despite the big plans for international expansion, brand owners are not planning to open new stores in the U.S. market, noting that "nothing better than the flagship Rockefeller Plaza can be." The shop, located in one of the most prestigious and expensive locations in the city, serves as a hallmark of the brand, which, thanks to tourist traffic, has become known far beyond the U.S.

More about shopping malls in the USA



YESTERDAY, USA:
Global superstar Rihanna unveiled her latest venture, Fenty Hair.
DAY BEFORE YESTERDAY:
The next European implementation will take place in Hamburg.
Jun 11, 2024, Mexico:
Luxury fashion house Balenciaga made its debut on Friday in Cancún.
Jun 10, 2024, USA:
The Bape Store Chicago is also releasing its signature Camo capsule.
Jun 7, 2024, USA:
The sale is expected to be finalized in the second half of 2024.
Jun 6, 2024, Italy:
Romantic and rustic, the store features a classic Italian-inspired exterior, adorned with crimson colors.
Friend
and Follow
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Woodfield Mall GLA:2 200 000 SF
ADDRESS: 5 Woodfield Mall, Schaumburg, IL 60173
USA . Schaumburg
Woodfield Mall


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us