Find in the news:
BY COUNTRY

The Mall Of America’s New Chatbot Aims To Make Shopping Easy



Minnesota’s massive mall and key tourist attraction is launching its own chatbot for the holiday season.
The Mall of America’s New Chatbot

The bot available across various platforms, including Mall of America’s website, mobile app and Facebook page. It will let users ask questions so they can plan before they arrive. They can also ask for directions when they’re there, brainstorm gifts to buy, and learn about the mall’s deals or events. In addition to the text-based bot, the Mall and developer party Satisfi Labs created a voice-enabled skill to access the bot through Amazon Alexa.

“When you think about maybe visiting the mall for the first time, and you have your whole family with you, some kids maybe want to go see the rides, some might want to see a movie, and maybe your husband or your partner to go somewhere else and you want to go somewhere else. It’s quite overwhelming,” said Justine Santa Cruz, VP of strategic partnerships and alliances for Satisfi Labs. “You don’t even know where to park for something as big as that.”

To develop the app, the team used troves of the mall’s historical data about shoppers to understand their needs. Developers also analyzed communication with users on the mall’s Twitter and Facebook pages to get an idea of frequently asked questions—and how human customer service reps responded to those questions.

This isn’t the first time the Mall of America has developed a chatbot for holiday shoppers. Last year, it partnered with Satisfi Labs and IBM to create the Experience List Formulator (E.L.F. ), a chatbot that gave shoppers a personalized shopping experience.



Related shopping malls and stores:

More about shopping malls in the USA



DAY BEFORE YESTERDAY, USA:
At the outlet, located in the Chelsea district of New York, visitors will be able to try out all of the IT giant's products and services, as well as get technical support.
DAY BEFORE YESTERDAY, USA:
Instead of top models, the brand's shows and advertising campaigns will involve women known for their achievements.
Jun 16, 2021, United Kingdom:
Anonymous buyers offered for the asset a record sum, five times the annual revenue of department stores.
Jun 10, 2021, USA:
The National Retail Federation predicts the market will experience the kind of rapid growth "the country hasn't seen since 1984.
Jun 9, 2021, USA:
Several Microsoft experience centers leftover from what was once a large chain of stores will offer more information and the opportunity to buy the company's technology.
Jun 7, 2021, USA:
The billionaire announced that he would fly into space on his own company's ship. The estimated date of flight is July 20th.
Friend
and Follow
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us