The Fragrance Shop to open a flagship store in London

The store in London's prestigious Oxford Street will open in August 2023.

British perfume and cosmetics retailer The Fragrance Shop will open its flagship store in London's prestigious Oxford Street location. The store is scheduled to open in August 2023 officially.



The retail space will feature a sel ect range of high-end fragrances. The store's opening on one of the most expensive shopping streets marks the market's recovery from the pandemic.

The Fragrance Shop will open at 70/88 Oxford Street, a 2,300-square-foot building with an eight-story facade. Other flagship global brands, including Reserved and Pandora, are located next door.

"The opening of a flagship store in one of the world's most iconic retail locations symbolizes how far we've come. We will work hard to ensure that it embodies everything The Fragrance Shop is known for and shows the world what the future of fragrance retail should be," commented Sanjay Vadera, CEO of The Fragrance Shop.

The Fragrance Shop has had a strong financial performance lately. In particular, the retailer reported record Christmas sales at the end of 2022.

The Fragrance Shop is a British company specializing in selling fragrances and perfumes. It was founded in 1994 and had over 200 stores throughout the UK. The retailer offers a wide range of fragrances for men and women fr om such well-known brands as Chanel, Dior, Gucci, Dolce & Gabbana, Calvin Klein, Hugo Boss, and many others. In addition, the company also sells its fragrances under the brand name The Fragrance Shop.

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