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Target Opens a Store for Computer Games Lovers



The American retailer has launched The Game Room, a new concept store, where visitors can immerse themselves in the world of gaming.
Target
 
The new retail space opened by the company in San Francisco is entirely in keeping with its name. It's a kind of adult gaming room where customers can test game consoles, try on virtual reality glasses and play their favorite games on the latest gaming computers and mobile devices. Most of the presented gadgets and services will be available for purchase on-site, but some of them are shown only for reference.  

The difference from the usual gaming rooms, where visitors can just play on computers, is that all technologies belong instead to the world of the future, it is the newest developments in the world of gaming. Customers will have the opportunity to test Magic Leap and Oculus Quest virtual reality glasses, get the experience of virtual and augmented reality in particular areas of the store, play games on smartphones connected to Stadia, cloud gaming service from Google, try new games in Arcade from Apple and much more.

gamers

The primary purpose of the store is to test the possibility for Target to enter a new area for itself and attract gamers to its stores. Interest in a variety of games among consumers is on the rise, this industry is estimated at tens of billions of dollars. And although only a small part of this turnover is due to physical products that can be purchased in regular shops, this direction is still desirable for retailers. 

And at this stage, Target is looking for ways to introduce products for gamers on the shelves of its chain stores. The Game Room will allow the company to explore how users are using new ways to interact with gaming services and gadgets, and whether they are willing to spend money on such purchases are not online, and directly in stores. 

More about shopping malls in the USA



YESTERDAY, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
YESTERDAY, Israel:
In Israel, a national quarantine begins to operate again from September 18, 2020.
YESTERDAY, Sweden:
Shoppers will select goods from different stores in the mall on one website and then pick them up conveniently.
DAY BEFORE YESTERDAY, Spain:
The outlet begins its countdown and fires the starting signal during the "Digital Lighting" event.
DAY BEFORE YESTERDAY, China:
Maison Martell officially opened L'Atelier Martell Shenzhen - a luxury boutique where you can taste and buy exclusive varieties of cognac.
DAY BEFORE YESTERDAY, USA:
The new retail store layout is expected to be very convenient for quickly and safely receiving online orders.
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