The new products are expected to be available in the stores by the end of February.
US retailer Target has decided to invest in developing its beauty business and introduce thousands of new products fr om fragrance and cosmetics brands. The new products are expected to be available in the stores by the end of February. As part of the new strategy, brands that meet Target Clean's ingredient transparency standards will appear in shops and several inclusive brands.
The new brands will include previously unavailable Latin American brand Vamigas, African AfroPick, and Gainful and Saltair, labels with Asian and Pacific Island roots. Most of the new products will sell for at least $10. Target's range will also include health products, vitamins and probiotics.
"Self-care is one of the areas wh ere we are seeing the fastest growth," Cassandra Jones, senior vice president of merchandise essentials and beauty at Target, said in an announcement. "The idea of beauty products is expanding to include self-care, self-expression and health - and they all go hand in hand. So many 'health' items also relate to beauty, and vice versa.
Target will also try to attract more customers through its partnership with Ulta Beauty. The company announced plans to open an additional 250 outlets at Target as early as last year. The retail giant increased like-for-like sales by 2.7% in the third quarter but lost more than 50% of net profit.