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Take a look at the first Jordan flagship store in Milan



Meet the first-ever retail concept dedicated to basketball culture's vast history.
Jordan Milan

Nike-controlled basketball brand Jordan opened its long-awaited flagship store in Milan. The 3900-square-foot retail space is located on the prestigious Via Torino shopping street.

For Nike and Jordan, opening the World of Flight store is a significant event. It is the first-ever retail concept dedicated to basketball culture's vast history.

Jordan Milan

According to the company's press office, World of Flight seeks to integrate into the local sports and fashion community by featuring artwork by young Italian artists on the store's walls.

Jordan's flagship store offers customers an expanded clothing and footwear collection, including new releases. World of Flight will also feature sports events for Nike club members, master classes on customizing the brand's products, and exclusive events from SNKRS. A private lounge decorated with Michael Jordan memorabilia and photos will also be open to shoppers.

More about shopping malls in Italy



YESTERDAY, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
DAY BEFORE YESTERDAY:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
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