New store opens Nov. 10 at 1438 N. Milwaukee Ave.New York-based streetwear label Supreme, one of the most influential fashion brands in the world, is finally opening its new store. Days after banners circulated online with the upcoming opening, the brand officially unveiled the first images with the store's facade and interiors.
The VF Corporation-owned brand will open its new brand store in the Windy City today, November 10. In doing so, the company is following its ambitious plan to develop a retail chain of brick-and-mortar stores in key metropolitan areas across the U.S.
The façade of the new Chicago store is made of cyprich, and its walls are painted bright white. Inside, there is a giant gilded installation in the form of a sphinx (you can see it well fr om the street), reminiscent of the brand's collaboration with Marc Gonzalez.
There are racks along the perimeter of the store, wh ere the outerwear from the new collection is on display. The shelves display T-shirts, sneakers and accessories.
Black and white drawings on the whitewashed walls and the brand's name written in ancient script adorn the interior. On the occasion of the opening Supreme prepared for its fans a new exclusive series of T-shirts with the address of the store and the inscription "second to none" on the back.