Find in the news:
BY COUNTRY

Superdry had been faced with a drop in turnover and a huge debt



Superdry's turnover fell by almost 25% and the company's management had to turn to banks for a multi-million dollar loan.
Superdry Depositphotos

According to the report for the last fiscal quarter (ended July 25), due to the ubiquitous quarantine of sales in stores, the British fashion retailer fell by 58.1%, and wholesale turnover fell by 31% due to blockages in many countries. That same factor led to an increase in online sales by 93.2%, as the company's total turnover fell "only" by 24.1%.

According to Superdry, management is even more satisfied with these results, as earlier forecasts were much more pessimistic. The brand has been experiencing difficulties for quite some time, beginning in mid-2019. The pandemic, on the other hand, has become a more severe problem if the brand manages to survive poorly. It's still noticeably better than many other retailers.

Also, in the survey, Superdry said the 80 million euro loan would be spent on restructuring the company and optimizing its processes for the future. For a company that makes such an impressive amount of money in difficult times, management takes a lot of risks. But fundamental changes are vital for the company right now. 

Superdry's CEO, Julian Dunkerton, who founded the company in 1985 and rejoined the board in April last year, said he was convinced it was time to "restart" the brand. His transformation plans mean that the brand will return to its original style inspired by Japanese motifs. At the same time, the range of products will expand, while the number of discounts will remain limited.

Photo credit: depositphotos.com.

More about shopping malls in the United Kingdom



Mar 24, 2024, China:
Apple's newest store in Shanghai opened on March 21.
Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Friend
and Follow
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
Optimum Outlet GLA:421 127 SF
ADDRESS: ve Eglence Merkezi | Istiklal Sokak No.2/B Yenisahra/Atasehir
Turkey . Istanbul
Optimum Outlet
Mall of Georgia GLA:1 786 000 SF
ADDRESS: 3333 Buford Dr, Buford, GA 30519-4913
USA . Buford
Mall of Georgia


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us