Find in the news:
BY COUNTRY

Superdry had been faced with a drop in turnover and a huge debt



Superdry's turnover fell by almost 25% and the company's management had to turn to banks for a multi-million dollar loan.
Superdry Depositphotos

According to the report for the last fiscal quarter (ended July 25), due to the ubiquitous quarantine of sales in stores, the British fashion retailer fell by 58.1%, and wholesale turnover fell by 31% due to blockages in many countries. That same factor led to an increase in online sales by 93.2%, as the company's total turnover fell "only" by 24.1%.

According to Superdry, management is even more satisfied with these results, as earlier forecasts were much more pessimistic. The brand has been experiencing difficulties for quite some time, beginning in mid-2019. The pandemic, on the other hand, has become a more severe problem if the brand manages to survive poorly. It's still noticeably better than many other retailers.

Also, in the survey, Superdry said the 80 million euro loan would be spent on restructuring the company and optimizing its processes for the future. For a company that makes such an impressive amount of money in difficult times, management takes a lot of risks. But fundamental changes are vital for the company right now. 

Superdry's CEO, Julian Dunkerton, who founded the company in 1985 and rejoined the board in April last year, said he was convinced it was time to "restart" the brand. His transformation plans mean that the brand will return to its original style inspired by Japanese motifs. At the same time, the range of products will expand, while the number of discounts will remain limited.

Photo credit: depositphotos.com.

More about shopping malls in the United Kingdom



Jun 10, 2021, USA:
The National Retail Federation predicts the market will experience the kind of rapid growth "the country hasn't seen since 1984.
Jun 9, 2021, USA:
Several Microsoft experience centers leftover from what was once a large chain of stores will offer more information and the opportunity to buy the company's technology.
Jun 7, 2021, USA:
The billionaire announced that he would fly into space on his own company's ship. The estimated date of flight is July 20th.
Jun 4, 2021, USA:
The three-level retail space in New York City spans about 2,000 square meters.
Jun 4, 2021, USA:
A mall owner has sued Victoria's Secret, saying the company closed the store without paying rent.
Jun 3, 2021, USA:
The company is entering a new market in hopes of recovering from the pandemic.
Friend
and Follow
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us