Find in the news:
BY COUNTRY

Speculation Mounts On What Future Holds For Popeyes



The future of American fried chicken chain after acquiring by Restaurant Brands International for $1.8 billion.
American fried chicken chain Popeyes Louisiana Kitchen has a new parent company, as Restaurant Brands International has scooped up the thriving chain for a cool $1.8 billion. That places Popeyes under the same corporate umbrella as Tim Hortons and Burger King, and industry observers are chomping at the bit to find out what RBI may have up its sleeve for its newest brand.

Popeyes Louisiana Kitchen

Popeyes currently has 2,600 locations - the majority of which are in the United States - so the brand obviously has quite a bit of traction. With a new corporate partner at the helm, we can expect margins to be tightened up, as well as a consolidation of duplicate corporate positions. Additionally, Popeyes supply chain and buying power stands to improve, and there could be a streamlining of the restaurant menu down the road.   

“Restaurant Brands is really good at pruning items from their menu that don’t make money and adding new innovative items with higher margins. The trick isn’t to just blindly raise the price on existing items. What they do is refresh the item and have a slightly different name and slightly different size. That grows the top line, and it also grows the margin line,” according to Bruce Winder, co-founder, and partner of Retail Advisors Network.   

From a big picture perspective, Popeyes could dip its toes further into the international expansion waters. While 2,600 locations are nothing to sneeze at, that number is dwarfed by the other major brands in RBI’s lineup. Tim Hortons checks in with nearly 4,500 stores, while Burger King has a whopping 15,000.  

“It helps that they already have a few hundred stores internationally. And they have a product that travels well. Spicy flavors, chicken, rice - those aren’t new ingredients you’ll have to introduce to people in Asian markets, for example. They’re already growing like gangbusters in the United States. If you can now amp up the international growth, forget it. There’s a lot of potentials there,” says Michael Halen, a senior research analyst for Bloomberg Intelligence.

Halen is right on the money. Popeyes has capitalized on the chicken craze that has swept across the US, and an aggressive marketing push helped increase its profile. It’s no longer an afterthought in the world of chicken after KFC and Chick-fil-A, and it's poised for even more growth in the years ahead. These are exciting times for the Popeyes brand, and you can be sure the corporate brain trust at RBI will translate that enthusiasm into growth. 

More about shopping malls in Canada



Jul 20, 2021, USA:
LVMH will acquire a controlling stake in Off-White, with its founder retaining 40%.
Jul 20, 2021, USA:
The iconic lingerie brand announced its intention to open three retail outlets with a new format this autumn.
Jul 19, 2021, Spain:
Amid the surge in the online retail model, Inditex is betting on a hybrid model that combines traditional stores and online ordering options.
Jul 14, 2021, United Kingdom:
The temporary For You House store will not sell any products - it will be a place for meetings and themed workshops.
Jul 13, 2021, USA:
The global chain of department stores will sell fashion brands aimed at a younger audience.
Jul 13, 2021, China:
Clothing and footwear retailer Shein has become the most prominent fast-fashion retailer in the U.S.
Friend
and Follow
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us