Find in the news:
BY COUNTRY

Southlake Mall goes digital: river and trees to be digitally created



Southlake Mall is set to launch a shopping experience unlike any other in the U.S. and most of it will be completely digital.
Southlake Mall digital river

Mall officials aim to bring technology and nature together for shoppers and promise that the end result will be inspiring and stunning.
The mall’s interior will feature a state of the art digital river, the first in the State of Indiana. The 50-foot-long river, which will flow through the center court of the mall, will also be interactive. Mall visitors can access seven iPads located along the perimeter of the river to create their own flowers and even fish, which will then appear. The lower end of the river will feature digitally produced salmon which shoppers can observe swimming upstream. 

"This unique element offers a relaxing ambience for our shoppers," Southlake Mall Marketing Director Erin Webster said. "It is intended to be a place for families to gather, take a break from shopping, grab a coffee and enjoy playing with the digital river. The digital river is being entirely custom built and is a first of its kind," Webster said. "The only Starwood Retail property to have anything similar would be the digital tree at Louis Joliet Mall."

digital tree at Louis Joliet Mall

The center court will also feature a new seating area that will create a park-like atmosphere for shoppers with shimmering leaves waving overhead. 

Starwood Retail purchased the 1.36 million-square-foot mall from Westfield in 2013.

Related shopping malls and stores:

More about shopping malls in the USA



Jun 10, 2021, USA:
The National Retail Federation predicts the market will experience the kind of rapid growth "the country hasn't seen since 1984.
Jun 9, 2021, USA:
Several Microsoft experience centers leftover from what was once a large chain of stores will offer more information and the opportunity to buy the company's technology.
Jun 7, 2021, USA:
The billionaire announced that he would fly into space on his own company's ship. The estimated date of flight is July 20th.
Jun 4, 2021, USA:
The three-level retail space in New York City spans about 2,000 square meters.
Jun 4, 2021, USA:
A mall owner has sued Victoria's Secret, saying the company closed the store without paying rent.
Jun 3, 2021, USA:
The company is entering a new market in hopes of recovering from the pandemic.
Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us