Find in the news:
BY COUNTRY

Simon set to build its brand



Most shoppers do not care who owns the mall they visit, but many real estate investment trust want to change that by the creation of a brand identity.
Simon is the largest mall owner in the US and they are set to boost their brand. The company launched a loyalty program at five of its malls during last year and is in the process of investing in technology to aid in shopper behavior.

Simon had a good year during 2014.  Its funds from operations increased to a record $8.90 per share, with retailer sales per square foot for the year reaching $619 per square foot – another record.  Its tenant occupancy stood at a record 97.1%.

However, many malls are struggling with a drop in traffic.  This is prompting mall owners to research new methods to stand out from the rest.
Simon is new to branding efforts; unlike Westfield that has always included its name in all of the malls it owns to confirm branding.  Simon has placed advertisements at the entrances to subways within New York City, which includes a logo and the name of its malls.  It has also added "Premium" to all its luxury outlets mall names.  In a bid to create a look that is recognizable, it makes use of black, white and grey at its malls.

Simon has extended this branding strategy to other sections of its business.  Its loyalty programs include special perks such as free parking for people who sign up, and points collection which can be redeemed at specific stores.  At present, points can only be redeemed at the mall where it was earned, but this may well change to include other Simon’s malls.

The group’s focus has been on technology.  It has teamed up with eBay on the installation of an interactive 3D map and personalized offers.  It is teaming up with Aldo, the shoe retailers, on a digital storefront.  Simon has formed a venture capital division which is set to invest in new retail technology companies.

Although around 35% of shoppers have heard of Simon, the company hopes to increase that percentage.  

Simon’s goal is to offer its retailers and consumers a better product and hope to engage with consumers and gain a resultant extended visit to its malls.

More about shopping malls in the USA



DAY BEFORE YESTERDAY, USA:
Tesla stores are leaving mallsThe electric car maker is taking another blow to the position of malls that are losing tenants one-by-one.
DAY BEFORE YESTERDAY, Estonia:
The initial value of the 55,000 sq.m. complex is €85 million.
Jul 28, 2021, United Kingdom:
Two years after Philip Morris announced its plans to expand the British chain, it has become known of its intention to close it completely.
Jul 28, 2021:
Those who have not been vaccinated will not access public spaces, such as government offices, restaurants, and shopping malls.
Jul 27, 2021, United Kingdom:
The chain of luxury department stores, founded in 1909, may change ownership.
Jul 20, 2021, USA:
LVMH will acquire a controlling stake in Off-White, with its founder retaining 40%.
Friend
and Follow
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us