Find in the news:
BY COUNTRY

Simon set to build its brand



Most shoppers do not care who owns the mall they visit, but many real estate investment trust want to change that by the creation of a brand identity.
Simon is the largest mall owner in the US and they are set to boost their brand. The company launched a loyalty program at five of its malls during last year and is in the process of investing in technology to aid in shopper behavior.

Simon had a good year during 2014.  Its funds from operations increased to a record $8.90 per share, with retailer sales per square foot for the year reaching $619 per square foot – another record.  Its tenant occupancy stood at a record 97.1%.

However, many malls are struggling with a drop in traffic.  This is prompting mall owners to research new methods to stand out from the rest.
Simon is new to branding efforts; unlike Westfield that has always included its name in all of the malls it owns to confirm branding.  Simon has placed advertisements at the entrances to subways within New York City, which includes a logo and the name of its malls.  It has also added "Premium" to all its luxury outlets mall names.  In a bid to create a look that is recognizable, it makes use of black, white and grey at its malls.

Simon has extended this branding strategy to other sections of its business.  Its loyalty programs include special perks such as free parking for people who sign up, and points collection which can be redeemed at specific stores.  At present, points can only be redeemed at the mall where it was earned, but this may well change to include other Simon’s malls.

The group’s focus has been on technology.  It has teamed up with eBay on the installation of an interactive 3D map and personalized offers.  It is teaming up with Aldo, the shoe retailers, on a digital storefront.  Simon has formed a venture capital division which is set to invest in new retail technology companies.

Although around 35% of shoppers have heard of Simon, the company hopes to increase that percentage.  

Simon’s goal is to offer its retailers and consumers a better product and hope to engage with consumers and gain a resultant extended visit to its malls.

More about shopping malls in the USA



May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Apr 22, 2022, Brazil:
BR Malls Participacoes and Aliance Sonae Shopping Centers may merge to form Brazil's largest mall operator.
Apr 22, 2022, United Kingdom:
The online retailer began selling cosmetics from luxury and indie brands.
Friend
and Follow
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us