Simon has allied with Europe's most expensive start-up

Tenants in malls managed by Simon will be given access to Klarna's unique payment solutions.

Swedish fintech company Klarna, which provides online financial services such as online shopping payments, direct payments, and post-purchase payments, has become a global strategic partner of Simon Property Group, the largest retail property owner. 

According to the signed agreement, customers and tenants of shopping centers managed by Simon will have access to unique payment solutions. The parties will leverage Simon's loyal customer base and Klarna's millions of active users as part of the alliance. At the same time, additional strategic initiatives are being collaborated on. 

"Identifying ways to support the success of our merchants and to enhance the customer experience are key priorities for Simon," commented David Simon, chairman, CEO, and president of Simon. He notes that that the collaboration provides a unique way for tenants to engage new audiences who "already enjoy the convenience of Klarna's interest-free payment options."

As part of the partnership, Klarna will also provide tenants with a suite of innovative digital marketing opportunities and partner with Simon on marketing campaigns, activities of all kinds, and communications programs in the malls. 

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