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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.




YESTERDAY, USA:
The retailer equipped new stores with technology improvements, new fixtures, and a brighter look and feel.
Jun 14, 2019, USA:
Skyports designed for vehicles of the Uber Air project, the world's first urban aviation network.
Jun 14, 2019, United Kingdom:
Nike has redesigned the women's part of its flagship shop in London, showing plus-size mannequins.
Jun 13, 2019, Slovenia:
Irish fashion retailer Primark revealed its first store in Slovenia at Citypark in Ljubljana, attracting thousands of enthusiastic customers.
Jun 11, 2019, USA:
Krispy Kreme is preparing to present its flagship retail concept in Times Square in New York.
Jun 10, 2019, USA:
American Eagle Outfitters reported its earnings for the first quarter of this year.
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