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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.


YESTERDAY, USA:
The release of FiftyFifty is timed to coincide with International Women's Day and is designed to challenge couples to be a frank yet casual conversation.
YESTERDAY, Spain:
The new buildings and renovations will result in a massive office space designed to attract new talent.
DAY BEFORE YESTERDAY, Spain:
Despite an earlier agreement to create new jobs, Inditex announced its intention to close more than 1,200 stores worldwide.
DAY BEFORE YESTERDAY, USA:

About 20 percent of the company's branded stores will close by the end of 2021 as it decides to focus more on developing online sales.
DAY BEFORE YESTERDAY, United Kingdom:
Shoppers will appreciate grocery shopping without cashiers and queues in the Amazon Fresh store in London.
Mar 3, 2021, USA:
The company's goal is to open new stores, renovate existing ones, and develop online retailing.
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