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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.


TODAY, Spain:
Uterqüe collections will be available only in Massimo Dutti stores and online channels.
Sep 20, 2021, Japan:
The top floor of the world's most popular Japanese department store now has its cafe.
Sep 20, 2021, USA:
The owners of the American Dream decided not to wait until the luxury "Avenue" was at least half full.
Sep 17, 2021, USA:
The retailer is ready to invest in retail development in the U.S. market, which was hit by the crisis.
Sep 17, 2021, Spain:
Worldwide sales are recovering, both at retail and through online channels.
Sep 15, 2021, France:
The total area of the new retail space in the Madeleine area will be 724 square meters.
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