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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.


DAY BEFORE YESTERDAY, USA:
Amazon Style is experimenting with various tech services to enhance the shopping experience.
Jan 20, 2022, USA:
The new tenants include both international brands and small local companies.
Jan 18, 2022, North America, North America:
A retailer has filed several new trademark applications, indicating that it intends to produce and sell virtual goods.
Jan 15, 2022, United Kingdom:
Selfridges will be the first-ever entry into the meta-universe, and for the department store's customers, it will be a unique token buying experience.
Jan 15, 2022, Japan:
Fast Retailing CFO: "It's time to review and raise prices on some products as we face higher costs."
Jan 14, 2022, USA:
Employees who have not been vaccinated could be laid off as early as January 15, 2022.
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