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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.




Aug 15, 2018, Finland:
Mall of Tripla introduces fashion enthusiasts to five shops making their first move into the Nordic region.
Aug 9, 2018, United Arab Emirates:
Dubai Holding, Emaar launch new ‘tech-driven’ mall, nearly double the size of Dubai Mall.
Aug 8, 2018, USA:
Scottsdale Fashion Square to be the first property to open Industrious coworking location.
Aug 7, 2018, Italy:
Apple Piazza Liberty opened in Milan to thousands of customers with new retail store design.
Aug 1, 2018, USA:
The first Microsoft mirror appeared in the flagship store H&M on Times Square in New York.
Jul 27, 2018, United Arab Emirates:
The theme park is the part of the large-scale development of Yas Island in Abu Dhabi.
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