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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.




Feb 13, 2018, Sweden:
The company began renting out furniture and buying its own products, second-hand.
Feb 9, 2018, United Kingdom:
Plans are in place to enhance the entrance experience, car park, internal furniture, shop fronts, signage and wayfinding.
Feb 8, 2018, Canada:
Plans are underway to redevelop the shopping mall into the mixed-use community spanning 28-acres.
Feb 5, 2018, United Kingdom:
Cheshire Oaks Designer Outlet announces the start of construction on a new phase.
Feb 1, 2018, Germany:
Spaces at new F&B area at MyZeil Frankfurt successfully leased to exciting food concepts.
Feb 1, 2018, France:
CEO of the popular brand of clothing and equipment for surfers and snowboarders Pierre Agnes is missing in the sea off French coast.
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