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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.


YESTERDAY, United Kingdom:
Anonymous buyers offered for the asset a record sum, five times the annual revenue of department stores.
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The National Retail Federation predicts the market will experience the kind of rapid growth "the country hasn't seen since 1984.
Jun 9, 2021, USA:
Several Microsoft experience centers leftover from what was once a large chain of stores will offer more information and the opportunity to buy the company's technology.
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A mall owner has sued Victoria's Secret, saying the company closed the store without paying rent.
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