‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.


YESTERDAY, China:
Jewelry looks like salt crystals and designs that recreate salt mines - the ZNC mall's creators honored the local symbol of wealth in every detail.
YESTERDAY, Hong Kong:
Under the new restrictions, all cinemas and entertainment centers will be closed within two weeks.
YESTERDAY, South Korea:
The renowned coffee shop chain announced opening the first of its kind facility with an inclusive design in Seoul, South Korea.
DAY BEFORE YESTERDAY, USA:
Families will be able to participate in a 10-minute interactive video tour of Cane Institute at the North Pole for only $20.
DAY BEFORE YESTERDAY, USA:
Retail Ecommerce Ventures (REV), which owns Pier 1, Dressbarn, and Modell's Sporting Goods, will buy the bankrupt Stein Mart chain of department stores.
DAY BEFORE YESTERDAY, United Kingdom:
Iceland supermarket chain is ready to support distribution by its logistics chain for frozen food.
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