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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.




DAY BEFORE YESTERDAY, China:
A Chinese holiday in which people travel abroad brought shoppers to The Dubai Mall.
Oct 18, 2018, United Kingdom:
The retailer announced the cessation of operating activities in three markets at once.
Oct 16, 2018:
Sears plans to close by the end of the year 142 retail properties in addition to the previously closed 46.
Oct 5, 2018, USA:
Fashion retailer set to open at four properties, further diversifying their mix of offerings and bringing new concepts.
Oct 1, 2018, USA:
There is a new pop-up store to be opened to the public inside City Point Shopping Complex.
Sep 27, 2018, Sweden:
Mölndal Galleria opens today and it's the first new shopping center in the Greater Gothenburg in over 12 years.
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