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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.




Feb 15, 2019, Finland:
Mall of Tripla, the shopping centre that will be opened in Central Pasila in autumn 2019.
Feb 15, 2019, USA:
Brand's first Arizona club to serve as a new community hub for holistic healthy living.
Feb 14, 2019, USA:
Green Growth Brands opened the first of more than 100 shops in American malls selling CBD-infused products.
Feb 13, 2019, United Kingdom:
The fast growing operator of premium outlets reports strong results, boosted by increased footfall and average spend per guest.
Feb 8, 2019, USA:
Bowling, karaoke, ping pong and arcade concept joining AMC Theatres to round out third-floor entertainment zone.
Feb 7, 2019, United Kingdom:
The £72 million construction at intu Lakeside will introduce new restaurants and leisure brands to the southeast of England.
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