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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.




DAY BEFORE YESTERDAY, USA:
Nordstrom's department store chain raises the bar for customer service - snacks and drinks can be ordered in stores.
Oct 21, 2019, USA:
American department store chain Macy's will bet on selling trendy men's clothing.
Oct 18, 2019, USA:
The largest U.S. clothing retailer Gap announced the launch of the first retail store of its brand Hill City.
Oct 15, 2019, USA:
The company Ulta Beauty lures young buyers from its most active competitor.
Oct 14, 2019, United Kingdom:
A music supermarket is opening against the backdrop of reduced sales of music on physical media.
Oct 10, 2019, United Arab Emirates:
The interior of the new gym was designed by the designers looking back at the underground fighter clubs.
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