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‘Showrooming’ is not a threat as young people return to physical stores



Regardless of the predictions that the advent of online shopping would stop consumers from visiting stores, younger shoppers have stated that the availability of mobile apps are more likely to prompt them to visit actual stores.
A 20-year old Best Buy shopper, Ariana Kemp, stated that she hates waiting for her online purchases to arrive, so she may as well go and check in-store. Kemp has Best Buy, Forever 21 and other retail store apps on her smartphone, but made the decision to collect a pair of headphones in-store because it was a faster process.


Gallup has posted data which indicates that almost one third of those aged between 18 and 29 visit retail locations more often than in the past, even though online resources have increased.

Lynn Kahle, a Professor of Marketing from the University of Oregon stated that although internet-based platforms provided consumers the opportunity to do comparisons, they often have a desire to see and touch potential purchases.

An app developer, Talbot-Minkin, has stated that buying online may be better, but if a consumer is unsure, they will more than likely visit the store.




TODAY, Italy:
The subsidiary of the leading Arabian group starts projects in Milan and Turin.
TODAY, France:
The group completed over 500 leasing deals and enhanced retail portfolio with over 100 new brands.
DAY BEFORE YESTERDAY, United Kingdom:
Croydon Council approves plans to build £1.4 billion shopping center.
Nov 16, 2017, France:
Les Ateliers Gaîté projects to be based in central Paris and La Part-Dieu in Lyon, France.
Nov 15, 2017, Serbia:
Ada Mall will be the first shopping mall of the newest generation in Belgrade, Serbia.
Nov 14, 2017, Russia:
The FORT Group is acquiring the entire retail portfolio in Moscow from IMMOFINANZ in a share deal.
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