Find in the news:
BY COUNTRY

Shopping malls fill empty spaces with unusual concepts



Cyber-sports arenas, basketball courts, and aquariums are replacing storefronts and retail spaces.
Shopping mall

Large U.S. malls are attracting new entertainment formats to fill the empty retail space during the crisis and attract a new audience amid the outflow of customers to the online channels. 

The Mall of America, for example, is preparing to open a new cybersports broadcast studio. In partnership with Wisdom Gaming, the giant space will open in early 2022 and will be designed to exclude gaming events. The mall also includes a large theme park and aquarium. 

The Mall of America's multi-level cybersports venue will include a gaming lounge with food and beverages, space for live studio audiences, and a retail store selling related merchandise. 

It was previously reported that Simon Property Group, the largest owner of shopping centers, is investing $5 million to create Allied Esports entertainment services. The first site opened on the Mall of Georgia last year.  According to expert estimates, attendance at U.S. malls in August 2021 is 2.5% lower than before the crisis, and in September - already at 6.5%. At the same time, in March the decline was up to 21%. 

Shopping malls fill empty spaces with unusual concepts

According to PYMNTS research, since the pandemic began, the number of shoppers at traditional malls and physical stores has dropped 10%, while the number of online and marketplaces has increased 17%. 

Many malls across the country are looking to turn empty spaces into sports and entertainment venues. Specifically, Citadel Mall in Charleston, N.C., has opened a basketball court. Louis Outlet Mall in Hazelwood, Missouri, has announced plans to convert some of the space into a youth sports complex.

Mall operators have also begun using vacant space to create local distribution centers. For example, logistics service provider Fillogic is offering major malls the ability to convert underutilized space into online order pickup offices. 

"There is the real reason to be optimistic that top-tier malls are entering a period of unique strength. While many malls will have to reposition or reinvent themselves, many of the top players are taking the steps necessary to achieve short- and long-term success," commented Ethan Chernofsky, vice president of marketing for Placer.ai. 

More about shopping malls in the USA



TODAY, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
YESTERDAY, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
DAY BEFORE YESTERDAY:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
May 16, 2024:
Fashion retailer Esprit has commenced insolvency proceedings for its European holding company.
May 15, 2024, USA:
The company has enlisted Goldman Sachs to assist in reviewing its portfolio.
Friend
and Follow
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Woodfield Mall GLA:2 200 000 SF
ADDRESS: 5 Woodfield Mall, Schaumburg, IL 60173
USA . Schaumburg
Woodfield Mall
Optimum Outlet GLA:421 127 SF
ADDRESS: ve Eglence Merkezi | Istiklal Sokak No.2/B Yenisahra/Atasehir
Turkey . Istanbul
Optimum Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us