REDI has 63,000 square metres of leasable space, which makes it one of Finland’s largest shopping centres.
There are just over 200 leased business premises, occupied by nearly 180 operators. REDI has a footfall target of 12 million visitors in its first year. The centre is located at the intersection of the major highways Itäväylä and Lahdenväylä. Around 500,000 people live within a 15-minute drive from the centre and 1.1 million live within a 30-minute drive.
“REDI is not only a shopping centre; it is an urban centre, where people can live, hang out and enjoy themselves. Previously, we went to a shopping centre merely to shop; nowadays, we go there not only to shop but to meet friends, be inspired and entertained. REDI has been brought to where people already are. It is an integral part of the urban structure,” tells Pia Svensk, Director of REDI shopping centre.
In addition to fashion and interior design outlets, restaurants and cafés, and daily consumer goods stores, REDI offers art, experiences and exercise opportunities as well as basic and wellbeing services for everyday life. Specialities include a climbing arena, the free-fall wind tunnel FÖÖNI and, located on the roof of the centre, the green deck Bryga, an oasis of relaxation intended for all city residents, which is nearly the size of the Esplanadi Park in central Helsinki.
“REDI has been designed on the customers’ terms right from the start. It has plenty of parking spaces: for 2,000 cars, including several hundred electric cars, and initially for 1,500 bicycles. From the metro platform, there is direct access to the third floor of REDI. The attractiveness of the centre is enhanced by works of art. REDI sits well in its environment – it is part of Kalasatama, which has always been a busy trading area,” adds Svensk.
REDI is cooperating with, among others, Jaakko Blomberg and Helsinki Urban Art. This cooperation has led to the creation of the Free City of Kalasatama, which will change for the autumn and winter, bringing to REDI new winds and making it an even more interesting location. The communal nature of REDI is also evident in the fact that the Children of the Station youth organisation, Helsinki Business College, the Forum Virium innovation unit and the parishes of Kallio and Paavali, for example, all have premises there.