Find in the news:

Shein expands marketplace: introducing appliances, smart home products, and Skechers

Chinese marketplace Shain is expanding its assortment with new categories
Shein - Depositphotos

Chinese marketplace Shain is expanding its assortment with new categories, including home appliances, smart home and DIY products. In addition, the company will begin selling new fashion brands, including Skechers and Lansinoh.

Shein's press office said adding the new product categories is part of a program to meet growing consumer demand and optimize lead times. The company launched its online store in the U.S. and Brazil this year, targeting new markets. The Chinese online giant is now attracting new merchants by providing real-time data analytics and sales and marketing support.

"We are always committed to providing our customers with high-quality products at affordable prices, and our expansion into new categories reflects that," Molly Miao, COO of Shein, said in a statement about its product expansion. "Through our collaborations with these curated brands, we not only highlight the distinctive value of Shein's newly launched marketplace but also demonstrate our dedication to customer satisfaction and our mission to make fashion and lifestyle products accessible to everyone."

Shein has also recently transformed its supply chain. The company plans to invest an additional $15 million to renovate its own factories over the next three to four years. In addition, investments in a responsible sourcing program will be doubled.

Shein is seeking to upgrade its own supply chain of goods and is bringing more sellers onto platforms amid increased scrutiny from Congress. The company is suspicious of Chinese supply chains in the Xinjiang Uygur Autonomous Region.

More about shopping malls in China

Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Dec 21, 2023, Mexico:
Luxury French fashion house Zadig & Voltaire has unveiled its boutique in Mexico City.
and Follow
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us