Find in the news:
BY COUNTRY

Shazam wants to change your shopping habits



Shazam, the popular music ID app is due to expand into retail.


Shazam


The company is planning to use its technology to identify songs that play which will aid customers in obtaining information about the products they view inside stores.

Presently, users are able to use the app in the identification of music and television.  Once identification has taken place, the app redirects the user to a link which can be used to purchase the song or the show.  Its entry into retail will allow shoppers to obtain information about the products on the shelves they pass.  For example, it could provide nutritional facts and recipes for products in a grocery store.

The company has already succeeded in physical retail during 2014.  Its partnership with the Adspace Digital Mall Network allowed the app to deliver coupons to the phones of shoppers and assist in particular purchases.  It also created an interactive experience for people passing a billboard or sign.  This has prompted the company to target giving consumers access to ads they may come across in real life, fr om TV to magazine ads.  This means that if a spot is Shazam-enabled, the app will continue wh ere the ad stops.  So if a user sees a vehicle ad, the app will offer them an interactive tour of the vehicle, arrange a visit to the dealer, and arrange a test drive.

The company’s desire to enable product recognition means it will become more involved in the retail world.  This will boost the marketing and partnership opportunities for the group.  The group has already built many partnerships, including ones with Microsoft’s Windows phone, Facebook’s ad network and Home Depot.  Its app will also be available on the Apple Watch, which is due for release during April.

Currently, Shazam matches around 20 million songs on a daily basis and it is able to predict what will appear on the Billboard Chart three weeks in advance.  

This app may well become something people will rely upon to predict the popularity of specific products.  It may aid advertisers in tracking reception to their ads by viewers.

Shazam has endless possibilities and may well change our method of shopping in the future.

More about shopping malls in the United Kingdom



DAY BEFORE YESTERDAY, USA:
Tesla stores are leaving mallsThe electric car maker is taking another blow to the position of malls that are losing tenants one-by-one.
DAY BEFORE YESTERDAY, Estonia:
The initial value of the 55,000 sq.m. complex is €85 million.
Jul 28, 2021, United Kingdom:
Two years after Philip Morris announced its plans to expand the British chain, it has become known of its intention to close it completely.
Jul 28, 2021:
Those who have not been vaccinated will not access public spaces, such as government offices, restaurants, and shopping malls.
Jul 27, 2021, United Kingdom:
The chain of luxury department stores, founded in 1909, may change ownership.
Jul 20, 2021, USA:
LVMH will acquire a controlling stake in Off-White, with its founder retaining 40%.
Friend
and Follow
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Optimum Outlet GLA:421 127 SF
ADDRESS: ve Eglence Merkezi | Istiklal Sokak No.2/B Yenisahra/Atasehir
Turkey . Istanbul
Optimum Outlet
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us