Find in the news:
BY COUNTRY

Shazam wants to change your shopping habits



Shazam, the popular music ID app is due to expand into retail.


Shazam


The company is planning to use its technology to identify songs that play which will aid customers in obtaining information about the products they view inside stores.

Presently, users are able to use the app in the identification of music and television.  Once identification has taken place, the app redirects the user to a link which can be used to purchase the song or the show.  Its entry into retail will allow shoppers to obtain information about the products on the shelves they pass.  For example, it could provide nutritional facts and recipes for products in a grocery store.

The company has already succeeded in physical retail during 2014.  Its partnership with the Adspace Digital Mall Network allowed the app to deliver coupons to the phones of shoppers and assist in particular purchases.  It also created an interactive experience for people passing a billboard or sign.  This has prompted the company to target giving consumers access to ads they may come across in real life, fr om TV to magazine ads.  This means that if a spot is Shazam-enabled, the app will continue wh ere the ad stops.  So if a user sees a vehicle ad, the app will offer them an interactive tour of the vehicle, arrange a visit to the dealer, and arrange a test drive.

The company’s desire to enable product recognition means it will become more involved in the retail world.  This will boost the marketing and partnership opportunities for the group.  The group has already built many partnerships, including ones with Microsoft’s Windows phone, Facebook’s ad network and Home Depot.  Its app will also be available on the Apple Watch, which is due for release during April.

Currently, Shazam matches around 20 million songs on a daily basis and it is able to predict what will appear on the Billboard Chart three weeks in advance.  

This app may well become something people will rely upon to predict the popularity of specific products.  It may aid advertisers in tracking reception to their ads by viewers.

Shazam has endless possibilities and may well change our method of shopping in the future.

More about shopping malls in the United Kingdom



YESTERDAY, United Kingdom:
Abercrombie & Fitch marks its presence in the vibrant city of London.
YESTERDAY, United Kingdom:
Zara Pre-Owned service will also launch in Germany, Spain, Austria, Croatia and other countries.
DAY BEFORE YESTERDAY, South Korea:
The uniquely designed retail space, which offers an immersive retail experience, is located in Dosan Park.
DAY BEFORE YESTERDAY, USA:
This will be the most significant expansion in the company's history.
Dec 6, 2023, United Kingdom:
Brands available include Goyard, Chanel, Moncler, Gucci and Loewe.
Dec 6, 2023, India:
The fashion house expects a two-fold increase in sales through online channels.
Friend
and Follow
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
I Viali
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us