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“Retailtainment” to be experienced at new Garden City by Westfield



The Sunshine State is gearing up to receive a retail revolution, which will save males from boredom while the female in their lives is shopping.
A new-look Westfield Garden City on the south side of Brisbane was opened, with new options for entertainment and digital integration prior to its grand opening during October. The new center is focusing on what is called "retailtainment", which is a ploy to lure customers from online shopping to the mall and keep them there for longer periods.

Garden City intends using digital entertainment, such as interactive displays, integrated smartphone connectivity and gaming for this purpose. The $400m revamping of the center started during the first part of last year and includes free Wi-Fi, direct to mobile offers, device charging stations, an interactive play zone and body-controlled games.
Westfield Garden City

A 40m digital projection will light up the center at night with images of nature which changes according to the time of year and the weather.
Westfield Garden City

Retail expert, Dr Gary Mortimer, said shopping malls are moving away from being places where shopping is done as quickly as possible. There is a new trend to create an area where there is a wide range of offers and entertainment. They are changing in order to offer the surrounding area what they need.

More about shopping malls in Australia



TODAY, United Kingdom:
The new three-story store is scheduled to open in the third quarter of 2023.
YESTERDAY, United Arab Emirates:
The height of the new wheel Ain Dubai is 250 meters compared to 134 at the London Eye.
DAY BEFORE YESTERDAY, China:
Zhuhai Wanda Commercial Management Group filed for an IPO on the Hong Kong Stock Exchange.
Oct 25, 2021, Finland:
Lippulaiva declared K-Supermarket, Prisma, Lidl, and Tokmanni as anchor tenants.
Oct 25, 2021, USA:
About 200 terminals to sell bitcoins were installed in stores operated by Walmart.
Oct 22, 2021, USA:
Cyber-sports arenas, basketball courts, and aquariums are replacing storefronts and retail spaces.
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