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“Retailtainment” to be experienced at new Garden City by Westfield



The Sunshine State is gearing up to receive a retail revolution, which will save males from boredom while the female in their lives is shopping.
A new-look Westfield Garden City on the south side of Brisbane was opened, with new options for entertainment and digital integration prior to its grand opening during October. The new center is focusing on what is called "retailtainment", which is a ploy to lure customers from online shopping to the mall and keep them there for longer periods.

Garden City intends using digital entertainment, such as interactive displays, integrated smartphone connectivity and gaming for this purpose. The $400m revamping of the center started during the first part of last year and includes free Wi-Fi, direct to mobile offers, device charging stations, an interactive play zone and body-controlled games.
Westfield Garden City

A 40m digital projection will light up the center at night with images of nature which changes according to the time of year and the weather.
Westfield Garden City

Retail expert, Dr Gary Mortimer, said shopping malls are moving away from being places where shopping is done as quickly as possible. There is a new trend to create an area where there is a wide range of offers and entertainment. They are changing in order to offer the surrounding area what they need.

More about shopping malls in Australia



Sep 22, 2022, France:
Palm Angels expands its geography and enters the French market with the opening of a store in Paris.
Sep 20, 2022:
The new retail space will appear in the trendy Garosu-gil neighborhood of Seoul.
Sep 19, 2022, Sweden:
The official opening of the flagship store at Drottninggatan 53 is scheduled for September 30, 2022.
Sep 16, 2022, South Korea:
The store will be located at Lotte World Mall in Seoul's Jamsil district.
Sep 15, 2022, USA:
Pontegadea is negotiating the purchase of distribution centers in Wisconsin and Pennsylvania.
Sep 14, 2022, Spain:
Sales of the Indetex Group increased by almost 25% for the first half of the year.
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