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“Retailtainment” to be experienced at new Garden City by Westfield



The Sunshine State is gearing up to receive a retail revolution, which will save males from boredom while the female in their lives is shopping.
A new-look Westfield Garden City on the south side of Brisbane was opened, with new options for entertainment and digital integration prior to its grand opening during October. The new center is focusing on what is called "retailtainment", which is a ploy to lure customers from online shopping to the mall and keep them there for longer periods.

Garden City intends using digital entertainment, such as interactive displays, integrated smartphone connectivity and gaming for this purpose. The $400m revamping of the center started during the first part of last year and includes free Wi-Fi, direct to mobile offers, device charging stations, an interactive play zone and body-controlled games.
Westfield Garden City

A 40m digital projection will light up the center at night with images of nature which changes according to the time of year and the weather.
Westfield Garden City

Retail expert, Dr Gary Mortimer, said shopping malls are moving away from being places where shopping is done as quickly as possible. There is a new trend to create an area where there is a wide range of offers and entertainment. They are changing in order to offer the surrounding area what they need.

More about shopping malls in Australia



DAY BEFORE YESTERDAY, Taiwan:
Visitors will feel like they were in childhood when they were hiding under a blanket with a flashlight for reading their favorite books.
DAY BEFORE YESTERDAY, USA:
It will allow the company to provide faster delivery to consumers of iPhone 12, sales of which will start today.
DAY BEFORE YESTERDAY, Spain:
The first collection of lingerie and home clothes will include about 125 items, including lingerie, sconces, T-shirts, and sleepwear.
DAY BEFORE YESTERDAY, Germany:
The German giant specializing in sports goods has been getting rid of its own brand Reebok since 2006.
Oct 22, 2020, USA:
Coronavirus pandemic has spawned a wave of companies seeking to enter the rapidly growing protection market.
Oct 22, 2020, Spain:
La Torre Outlet Zaragoza opened to the public and welcomed the first visitors in Spain.
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