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Retail-tainment is the next step for shopping centers



Retail-tainment can be seen as the addition of experiences and entertainment to retail.

Although this trend started a while back, the economic recession has boosted the number of ways malls are trying to attract the New Consumer.  New Consumers are placing less focus on buying things, and reducing their spending.  An over-supply of retail space has also promoted this concept.  In the US, this amounts to 23 sq ft of mall space and 46 sq ft of retail space per person, compared to 2.3 sq ft of mall space per capita in 27 European countries.  Not a single European country exceeds 7 sq ft.  

Department stores have lost their attraction to shoppers and are responsible for only 25% to 30% of overall mall traffic, which was at 70% during the 1980s. 

This has pushed malls to add entertainment and other experiences to their retail mix in a bid to attract shoppers.  

One of the malls that are following this route is Grapevine Mills Mall in Dallas-Fort Worth in Texas.  It is adding a 10000 sq ft mini golf course made with Lego.  The existing entertainment anchors at the mall include Polar Ice House, a skate park, an AMC theatre and Gameworks.

More about shopping malls in the USA



YESTERDAY, China:
Zhuhai Wanda Commercial Management Group filed for an IPO on the Hong Kong Stock Exchange.
DAY BEFORE YESTERDAY, Finland:
Lippulaiva declared K-Supermarket, Prisma, Lidl, and Tokmanni as anchor tenants.
DAY BEFORE YESTERDAY, USA:
About 200 terminals to sell bitcoins were installed in stores operated by Walmart.
Oct 22, 2021, USA:
Cyber-sports arenas, basketball courts, and aquariums are replacing storefronts and retail spaces.
Oct 22, 2021, USA:
The video host will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event.
Oct 21, 2021, India:
Flagship stores at the mall include Diesel, Replay, Hugo Boss, Emporio Armani, and Paul Smith.
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Queens Place GLA:440 000 SF
ADDRESS: 88-01 Queens Boulevard Elmhurst, NY 11373
USA . New York
Queens Place
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus


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