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Retail-tainment is the next step for shopping centers



Retail-tainment can be seen as the addition of experiences and entertainment to retail.

Although this trend started a while back, the economic recession has boosted the number of ways malls are trying to attract the New Consumer.  New Consumers are placing less focus on buying things, and reducing their spending.  An over-supply of retail space has also promoted this concept.  In the US, this amounts to 23 sq ft of mall space and 46 sq ft of retail space per person, compared to 2.3 sq ft of mall space per capita in 27 European countries.  Not a single European country exceeds 7 sq ft.  

Department stores have lost their attraction to shoppers and are responsible for only 25% to 30% of overall mall traffic, which was at 70% during the 1980s. 

This has pushed malls to add entertainment and other experiences to their retail mix in a bid to attract shoppers.  

One of the malls that are following this route is Grapevine Mills Mall in Dallas-Fort Worth in Texas.  It is adding a 10000 sq ft mini golf course made with Lego.  The existing entertainment anchors at the mall include Polar Ice House, a skate park, an AMC theatre and Gameworks.



More about shopping malls in the USA



Feb 13, 2018, Sweden:
The company began renting out furniture and buying its own products, second-hand.
Feb 9, 2018, United Kingdom:
Plans are in place to enhance the entrance experience, car park, internal furniture, shop fronts, signage and wayfinding.
Feb 8, 2018, Canada:
Plans are underway to redevelop the shopping mall into the mixed-use community spanning 28-acres.
Feb 5, 2018, United Kingdom:
Cheshire Oaks Designer Outlet announces the start of construction on a new phase.
Feb 1, 2018, Germany:
Spaces at new F&B area at MyZeil Frankfurt successfully leased to exciting food concepts.
Feb 1, 2018, France:
CEO of the popular brand of clothing and equipment for surfers and snowboarders Pierre Agnes is missing in the sea off French coast.
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Vegas Crocus City GLA:1 199 078 SF
ADDRESS: 61 km Moscow Ring Road
Russia . Moscow region
Vegas Crocus City
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona


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