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Retail-tainment is the next step for shopping centers



Retail-tainment can be seen as the addition of experiences and entertainment to retail.

Although this trend started a while back, the economic recession has boosted the number of ways malls are trying to attract the New Consumer.  New Consumers are placing less focus on buying things, and reducing their spending.  An over-supply of retail space has also promoted this concept.  In the US, this amounts to 23 sq ft of mall space and 46 sq ft of retail space per person, compared to 2.3 sq ft of mall space per capita in 27 European countries.  Not a single European country exceeds 7 sq ft.  

Department stores have lost their attraction to shoppers and are responsible for only 25% to 30% of overall mall traffic, which was at 70% during the 1980s. 

This has pushed malls to add entertainment and other experiences to their retail mix in a bid to attract shoppers.  

One of the malls that are following this route is Grapevine Mills Mall in Dallas-Fort Worth in Texas.  It is adding a 10000 sq ft mini golf course made with Lego.  The existing entertainment anchors at the mall include Polar Ice House, a skate park, an AMC theatre and Gameworks.



More about shopping malls in the USA



DAY BEFORE YESTERDAY, United Kingdom:
The fashion chain marks the growth of sales and intends to consolidate the results with the opening of 18 new outlets.
Jan 17, 2020, France:
The retail space was created in collaboration with Galeries Lafayette department store.
Jan 17, 2020, USA:
Gap has changed its mind about making Old Navy a separate company.
Jan 16, 2020, Austria:
The company stated that buyers without cars are gradually becoming a new mega-trend.
Jan 14, 2020, Italy:
The flagship store "Apple Via del Corso" will open in a historic building renovated by Foster + Partners.
Jan 13, 2020, USA:
Target's range of sports and active lifestyle clothing is called All in Motion.
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Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
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ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
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ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
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