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Retail-tainment is the next step for shopping centers



Retail-tainment can be seen as the addition of experiences and entertainment to retail.

Although this trend started a while back, the economic recession has boosted the number of ways malls are trying to attract the New Consumer.  New Consumers are placing less focus on buying things, and reducing their spending.  An over-supply of retail space has also promoted this concept.  In the US, this amounts to 23 sq ft of mall space and 46 sq ft of retail space per person, compared to 2.3 sq ft of mall space per capita in 27 European countries.  Not a single European country exceeds 7 sq ft.  

Department stores have lost their attraction to shoppers and are responsible for only 25% to 30% of overall mall traffic, which was at 70% during the 1980s. 

This has pushed malls to add entertainment and other experiences to their retail mix in a bid to attract shoppers.  

One of the malls that are following this route is Grapevine Mills Mall in Dallas-Fort Worth in Texas.  It is adding a 10000 sq ft mini golf course made with Lego.  The existing entertainment anchors at the mall include Polar Ice House, a skate park, an AMC theatre and Gameworks.



More about shopping malls in the USA



DAY BEFORE YESTERDAY, China:
A Chinese holiday in which people travel abroad brought shoppers to The Dubai Mall.
Oct 18, 2018, United Kingdom:
The retailer announced the cessation of operating activities in three markets at once.
Oct 16, 2018:
Sears plans to close by the end of the year 142 retail properties in addition to the previously closed 46.
Oct 5, 2018, USA:
Fashion retailer set to open at four properties, further diversifying their mix of offerings and bringing new concepts.
Oct 1, 2018, USA:
There is a new pop-up store to be opened to the public inside City Point Shopping Complex.
Sep 27, 2018, Sweden:
Mölndal Galleria opens today and it's the first new shopping center in the Greater Gothenburg in over 12 years.
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