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Retail-tainment is the next step for shopping centers



Retail-tainment can be seen as the addition of experiences and entertainment to retail.

Although this trend started a while back, the economic recession has boosted the number of ways malls are trying to attract the New Consumer.  New Consumers are placing less focus on buying things, and reducing their spending.  An over-supply of retail space has also promoted this concept.  In the US, this amounts to 23 sq ft of mall space and 46 sq ft of retail space per person, compared to 2.3 sq ft of mall space per capita in 27 European countries.  Not a single European country exceeds 7 sq ft.  

Department stores have lost their attraction to shoppers and are responsible for only 25% to 30% of overall mall traffic, which was at 70% during the 1980s. 

This has pushed malls to add entertainment and other experiences to their retail mix in a bid to attract shoppers.  

One of the malls that are following this route is Grapevine Mills Mall in Dallas-Fort Worth in Texas.  It is adding a 10000 sq ft mini golf course made with Lego.  The existing entertainment anchors at the mall include Polar Ice House, a skate park, an AMC theatre and Gameworks.


More about shopping malls in the USA

YESTERDAY, China:
One of the largest companies in the Asian real estate market, CapitaLand Retail opens all its shopping centers in China.
YESTERDAY, Sweden:
Swedish fashion retailer H&M, the second-largest player in the world market, has announced plans to buy back all products from suppliers.
Apr 3, 2020, Russia:
IKEA introduced a gallery of backgrounds for video calls that are becoming increasingly popular when working from home.
Apr 3, 2020, Germany:
Faced with an extremely adverse reaction, Adidas apologized and said it would still pay rent for April.
Apr 2, 2020, USA:
The WeWork network of coworkers has started offering tenants to halve their rents, provided they sign a lease agreement for several months.
Mar 31, 2020, France:
The brand will refocus some of its production capacity on producing masks and other protective equipment to join the global fight against the pandemic.
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Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
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