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Retail-tainment is the next step for shopping centers



Retail-tainment can be seen as the addition of experiences and entertainment to retail.

Although this trend started a while back, the economic recession has boosted the number of ways malls are trying to attract the New Consumer.  New Consumers are placing less focus on buying things, and reducing their spending.  An over-supply of retail space has also promoted this concept.  In the US, this amounts to 23 sq ft of mall space and 46 sq ft of retail space per person, compared to 2.3 sq ft of mall space per capita in 27 European countries.  Not a single European country exceeds 7 sq ft.  

Department stores have lost their attraction to shoppers and are responsible for only 25% to 30% of overall mall traffic, which was at 70% during the 1980s. 

This has pushed malls to add entertainment and other experiences to their retail mix in a bid to attract shoppers.  

One of the malls that are following this route is Grapevine Mills Mall in Dallas-Fort Worth in Texas.  It is adding a 10000 sq ft mini golf course made with Lego.  The existing entertainment anchors at the mall include Polar Ice House, a skate park, an AMC theatre and Gameworks.



More about shopping malls in the USA



Dec 12, 2018, Finland:
With the approach of the New Year holidays, we are launching a series of reviews on the most popular tourist destinations.
Dec 11, 2018, United Kingdom:
Amazon is preparing to open the first innovative Amazon Go store in London.
Dec 5, 2018, Japan:
The project is being developed in partnership with the Japanese video game manufacturer Bandai Namco Amusement.
Nov 29, 2018, Finland:
Among the tenants of Zsar Outlet Village are the stores of Hugo Boss, Lindt, Liu Jo, Guess, Roberto Cavalli, Braccialini and other brands.
Nov 27, 2018, France:
Located less than an hour from the center of Paris, Designer Outlet Normandie set to become a key attraction for international tourists.
Nov 21, 2018, Philippines:
The grand-scale store of the Swedish furniture giant released as tenant of Mall of Asia in Manila.
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Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga


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