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Retail-tainment is the next step for shopping centers



Retail-tainment can be seen as the addition of experiences and entertainment to retail.

Although this trend started a while back, the economic recession has boosted the number of ways malls are trying to attract the New Consumer.  New Consumers are placing less focus on buying things, and reducing their spending.  An over-supply of retail space has also promoted this concept.  In the US, this amounts to 23 sq ft of mall space and 46 sq ft of retail space per person, compared to 2.3 sq ft of mall space per capita in 27 European countries.  Not a single European country exceeds 7 sq ft.  

Department stores have lost their attraction to shoppers and are responsible for only 25% to 30% of overall mall traffic, which was at 70% during the 1980s. 

This has pushed malls to add entertainment and other experiences to their retail mix in a bid to attract shoppers.  

One of the malls that are following this route is Grapevine Mills Mall in Dallas-Fort Worth in Texas.  It is adding a 10000 sq ft mini golf course made with Lego.  The existing entertainment anchors at the mall include Polar Ice House, a skate park, an AMC theatre and Gameworks.



More about shopping malls in the USA



Apr 23, 2018, United Kingdom:
New World Trading Company has chosen to open its latest venture at intu’s transformational retail and leisure extension.
Apr 12, 2018, USA:
Exciting New Creative Plans Announced for Former Sears.
Apr 5, 2018, Sweden:
One of Sweden’s largest real estate investment companies launched its new retail concept in the heart of Swedish capital.
Apr 4, 2018, USA:
b8ta has been named "Store of the Year" by the 47th Annual Shop! Awards.
Mar 26, 2018, United Kingdom:
It will house the collection of British and international brands in one of the world’s most iconic buildings.
Mar 23, 2018, Spain:
ICSC will hold its annual events on 25-26 April in Barcelona, Spain at the Fairmont Rey Juan Carlos I hotel.
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