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Retail malls are adding excitement to experience



The national mall and shopping center retail market is changing, according to experts.
This trend was accentuated in May with the announcement by Sears that it would shutting down 500 outlets. A renowned anchor store tenant, the chain's demise reflects that turbulent environment for shopping malls that just revamp their approach to survive.

The market for shopping centers has changed markedly in the last few years, but only now are people starting to notice, said Matt Bear, an official with the CBRE commercial real estate group, based at Las Vegas.

Shopping center ownership has to spend more effort creating a coherent merchandising mix, Bear said. This means getting rid of stores that din't fit the mall's projected image along with adding entertainment venues to the mix. It might be painful in some cases, but has to be done, he said.

While retail has been doing well in Las Vegas, local retail also is affected by general national retail market trends. Projects have to be diverse yet focused to be successful. For example, the Linq open-air mall outlet operated by Caruso Affiliated of Los Angeles has become a social hub along with a retail mall.

People want social gathering points with great ambiance, said Rick Caruso, founder and chief executive officer of Caruso Affiliated. This means they're able to go to a mall, have a great meal together, go to an entertainment event, and shop, all in a human-scale space. The new mall can add value on top of traditional shopping in the form of providing a great total experience, he said. 

Caruso called on malls to embrace the challenge of online shopping. E-commerce is here to stay, he said, but this doesn't mean customers will forsake the mortar-and-brick shopping experience. People still want to see and experience the products. Malls can be destination places for people to engage in a mix of experiences, he said.

Fashion Show mall in Las Vegas stages professional fashion shows to attract attention and interest. People can see the merchandise on runways before buying. The mall has seen 45 stores open in 2013 and 2014 with outlets like the Disney Store, Halston Heritage, the Lego Store, and Dynamite.

The future of retail looks good, everybody agreed. People always will want to have a concrete place at which to shop. It's just a matter of adding value in terms of excitement and experience, experts agree.


More about shopping malls in the USA



Feb 15, 2019, Finland:
Mall of Tripla, the shopping centre that will be opened in Central Pasila in autumn 2019.
Feb 15, 2019, USA:
Brand's first Arizona club to serve as a new community hub for holistic healthy living.
Feb 14, 2019, USA:
Green Growth Brands opened the first of more than 100 shops in American malls selling CBD-infused products.
Feb 13, 2019, United Kingdom:
The fast growing operator of premium outlets reports strong results, boosted by increased footfall and average spend per guest.
Feb 8, 2019, USA:
Bowling, karaoke, ping pong and arcade concept joining AMC Theatres to round out third-floor entertainment zone.
Feb 7, 2019, United Kingdom:
The £72 million construction at intu Lakeside will introduce new restaurants and leisure brands to the southeast of England.
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Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Hillcrest Mall GLA:585 758 SF
ADDRESS: 9350 Yonge St, Richmond Hill, ON L4C 5G2
Canada . Richmond
Hillcrest Mall
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
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