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Retail in Brazil boosted by World Cup and Olympic Games



Huge sporting events set to take place in Brazil, such as the FIFA World Cup and the 2016 Olympic Games in Rio de Janeiro, are set to have a huge positive effect on consumer behavior.
International retailers are fully aware of this impact. This has made the current time the best for foreign retail brands to enter the Brazilian market as the local consumer will be able to gain direct access to those international brands that were once only available abroad.

According to Roberto Somekh, the Leasing Director of Multiplan, a company which currently manages 18 malls inside the country, the retail estate market has seen rapid growth, even for luxury goods consumers. He stated that Brazil is gaining attention from foreign retailers who are looking to develop their brands and open stores in Brazil

More about shopping malls in Brazil



YESTERDAY, USA:
The largest U.S. retailer is putting more effort into gaining a stronger foothold in the fashion market.
DAY BEFORE YESTERDAY, Italy:
Diesel has announced a new phase of its For Responsible Living sustainability initiative, Diesel Library.
May 12, 2021, USA:
L Brands does not intend to sell its women's lingerie brand Victoria's Secret and separate it into a separate public company.
May 11, 2021, USA:
Charlie and Dixie D'Amelio will be the faces of a new clothing brand for teens called Social Tourist.
May 11, 2021, USA:
There is something of a state of euphoria in the actions of shoppers who have had the opportunity to return to shopping malls.
May 11, 2021, USA:
The primary demand of the protests, scheduled for May 19, is an increase in the minimum wage.
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