Redeveloped Austin Mall Attracting Wave Of Tenants

The barren shopping mall known as The Linc will soon be chock full of tenants.

A major revamp project is underway in north Austin, and it’s one that’s attracting a bevy of retailers and restaurants to put down some roots in the eclectic area. According to My Statesman, the barren shopping mall known as The Linc will soon be chock full of tenants.

New owner Misuma Holdings had a specific vision in mind when acquiring The Linc: to create a vibrant culinary, entertainment and retail district right in the heart of Austin. Upon completion, The Linc will become the city’s first curated, mixed-use shopping center. The site is being redesigned to become the essential hub of activity for the growing city, and will bring together the worlds of entertainment, dining, shopping and local and national businesses to accomplish its goal.



This Summer, Easy Bake Tiger and Beer Garden will make its debut at The Linc, and another local favorite has its sights set on joining the roster next Summer. Pluckers Wing Bar has leased more than 8,000 square feet for an indoor and outdoor dining spot.

“We believe the Highland Mall area has been underserved for many years and will see a retail and restaurant renaissance, which we wanted to be at the forefront for,” says Dave Paul, the co-founder of Pluckers.

Austin Film Society is taking over a substantial amount of space to develop a two-screen arthouse cinema. This is not just your average run of the mill movie house either, as the cinema will include 18,000 square feet of event space, plus a café and bar. The cinema and dining options are just part of the transformation underway, and Misuma’s vision is beginning to come into focus.

“We are thrilled to support these great Austin brands as they expand their local presence at The Linc. Our vision to create a destination for dining, entertainment and retail services that gathers together the best of Austin’s culture has been our driving force. We will continue to seek the best local operators to open at The Linc,” said Misuma’s Dean Davidov.

CBRE has been tasked with leasing for the 180,000 square foot destination, and the company is fully on board with Misuma’s excitement for both The Linc, and the Austin area as a whole.

“A myriad of new and interesting businesses are opening along Airport and North Lamar boulevards, and The Linc is part of the North Central Austin transformation. We see continued momentum for new and exciting retail uses throughout the area,” said CBRE senior vice president Eric DeJernett.

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